Press releases are an integral part of any marketing strategy and form a strong foundation for any external communication or promotion. They can be a powerful and cost-effective method to increase sales, promote traffic to your website and position your company as an industry expert. However, it is imperative to tailor your writing to capture the attention of journalists and know how to maximise your press release across your digital channels.
The Department for International Trade in the East of England have joined with Sarah Brockwell from award-winning SarahBee Marketing for a webinar examining how to write an effective and attention-grabbing press release. You will leave with practical and straightforward strategies you can implement immediately to maximise your press coverage and make a splash.
What will be covered?
- When, where, how and who to send your press release
- Creating a punchy title for your press release
- Utilising the gold-standard press release template
- Achieving the 3Rs (real, relevant, researched)
- Resources you can use to impress the Editors
- Incorporating the best images to accompany your press release
