Businesses are invited to sponsor and race their own dragon boat, gaining incredible brand exposure through customised boats, team uniforms, and promotional materials — all while supporting diversity, community initiatives, and cultural exchange.
✅ Showcase your brand to thousands of festival-goers and major media
✅ Strengthen team spirit with a thrilling on-water challenge
✅ Celebrate inclusion and make a real impact in the local community
Spots are limited — sponsor your boat and rally your team today!
👉 Contact: [email protected] to reserve your place.
https://www.eventbrite.co.uk/e/1334615062579
Put your brand on the River Cam and race into the spotlight!
Join one of the UK’s most vibrant multicultural events, celebrating Chinese heritage, unity, and community spirit. With over a hundred racers and thousands of festival-goers, the Cambridge Dragon Boat Festival offers your company an unforgettable branding and team-building experience.
2025 Festival Highlights:
🐉 Dragon Boat Races: Participate and cheer for 12 teams in thrilling races, including the legendary Oxford vs. Cambridge showdown and corporate challenges.
🍜 Global Food Fair: Savour authentic zongzi (sticky rice dumplings), spring rolls, and international street food.
🎨 Interactive Cultural Fair: Try calligraphy, paper-cutting, and sachet-making – or share your own cultural heritage through crafts and demonstrations!
🦁 Spectacular Shows: Be dazzled by lion dances, folk performances, and cross-cultural collaborations.
👨👩👧👦 Family Fun Zone: Face-painting, games, and crafts for young explorers.
Why Dragon Boating?
This ancient sport has become a global phenomenon, with 50 million participants worldwide in 2024 and growing Olympic recognition. Now it’s your turn to join the excitement!
Why Get Involved?
No. 1, Team building and employee engagement
Sponsoring a dragon boat team isn’t just about winning races – it’s about bringing your employees together, strengthening relationships, and creating lasting memories outside the office. Each team consists of 10 paddlers and a drummer, working in unison to power their boat down the river. It’s the ultimate metaphor for collaboration, communication, and collective energy.
Whether you're a small business or a large corporation, forming a racing team is a perfect way to:
- Boost morale and employee engagement
- Encourage cross-departmental bonding
- Give your team a fun and physical challenge
No. 2, Make Your Brand Float – Literally
Your brand won’t just be on display – it will be in the heart of the action. Sponsored teams benefit from custom uniforms, boat branding, and team flags, turning your crew into a powerful floating advertisement. Additionally, the festival attracts thousands of attendees and receives coverage from local and international media.
Included with team sponsorship (£1,000 per team, including 10 paddlers:
- Custom team uniforms (colour + logo); Name badges ×12; Team flags ×12
- (Optional) Professionally produced branded promotional video
No. 3, Show Your Support for Diversity and Community
The Cambridge Dragon Boat Festival is more than a sporting event – it’s a celebration of cultural exchange, inclusion, and local connection. By sponsoring a team, you’re aligning your business with values that matter: diversity, tradition, and public engagement.
With activities ranging from cultural workshops and bilingual performances to traditional Chinese food and family fun zones, this is a festival that welcomes everyone and lets your brand be seen supporting that spirit.
Secure your team spot today – and give your employees an experience they’ll never forget.
