Having recently opened a sales office in Germany, we’re looking for a commercial and collaborative Marketer to play a key role in our growth in the region. You will support our Account Sales team and be part of an evolving Accounts Marketing team with colleagues based in the UK, USA and Australia later this year. This exciting role …
Accounts Marketing Manager – DACH
Having recently opened a sales office in Germany, we’re looking for a commercial and collaborative Marketer to play a key role in our growth in the region. You will support our Account Sales team and be part of an evolving Accounts Marketing team with colleagues based in the UK, USA and Australia later this year.
This exciting role is responsible for planning and executing marketing initiatives to raise awareness of Redgate among our target audience, with a particular focus on engaging and developing opportunities among Enterprise Accounts in the DACH region. You will develop and deliver a range of campaigns to generate new pipeline and accelerate and expand existing opportunities.
We’re looking for a candidate who’s a strong team-player, with a can-do attitude and the ability to lead the marketing strategy for large Accounts within the DACH region.
You will be a practical and experienced marketer with a proven track record of creating content, developing targeted campaigns, running small-scale events and carrying out other sales-driven marketing activities. You’ll have experience working closely with Sales teams to support lead generation and pipeline development; and may even have started your career in a Sales role before moving into Marketing. You’ll work alongside the Berlin-based Sales team to define our best-fit accounts and develop and implement multi-touch campaigns to increase leads and pipeline. You will need to understand what’s important to multiple buyer personas, including senior decision makers, and develop tailored messaging and collateral designed to resonate with them. You’ll also be required to provide sales enablement at various stages of the sales cycle which may include developing pitch decks and business cases.
Responsibilities (not in order of importance)
o Define and execute marketing strategies and plans that capture customer and prospect data for large Accounts in the DACH region
o Plan and deliver marketing campaigns that focus on pipeline generation and deal acceleration for Enterprise Accounts
o Identify and research specific industry sectors, organizations and personas to produce targeted materials and messaging
o Develop collateral to support the Accounts Sales team across the entire sales cycle including email templates, sales toolkits, case studies, and pitch decks, etc.
o Create tailored proposals, proof of concept documents, business cases and presentations to support deal acceleration within specific accounts
o Plan and execute small scale events (such as lunch & learns, breakfast meetings or webinars) for target accounts
o Support our Cambridge-based Events team with local tradeshows and Redgate hosted events in the DACH region and our Demand Generation Marketing team with regional campaigns and content
o Act as the link between the DACH Account Sales team and centralized Marketing, ensuring materials meet brand requirements and messaging is consistent
o Significant experience working in a commercially-focused marketing role, ideally marketing to Enterprise buyers in the technology sector
o Proven track record with account-based marketing initiatives or demonstrable success impacting pipeline growth through Marketing
o Experience developing and executing integrated marketing campaigns using tactics that include events, webinars, emails and advertising – having often had to manage multiple marketing programs simultaneously
o Excellent writing skills, for both sales and marketing copy and original and repurposed content in a variety of formats
o Familiarity with the technical sales cycle and how marketing contributes to nurturing leads, driving adoption, and accelerating growth
o Strong commercial acumen with the ability to understand and articulate key business drivers to senior technical decision makers in widely varying industry sectors
o Excellent leadership, people and communication skills, working across functions internally and interacting with clients externally