Opportunities for permanent roles in a range of business sectors

Marketing Director

Company Description

Mundipharma is a global (ex-US) network of independent associated companies that research, develop and manufacture innovative pharmaceutical medicines and consumer healthcare products. We are an agile and fast-paced company seeking to increase access to health care through programmes and effective partnerships.

We are forward-looking and dedicated to bringing innovative treatments to many of the world’s most challenging conditions and diseases including: Pain Management & Supportive Care, Consumer Health, Anti-Infectives, Biosimilars, CNS, Diabetes, Oncology, Ophthalmology, Respiratory and transplantation immunity.

We make a difference to patient lives by delivering value to healthcare professionals in 120+ countries across Africa, Asia Pacific, Canada, Europe, Latin America, and the Middle East.

Our guiding principles, centred around Integrity and Patient-Centricity, are at the heart of everything we do. We encourage our people to think differently and our inclusive culture of continuous learning and collaboration make Mundipharma a great place to work.

 

    The Marketing Director role is to drive global Strategic Marketing activities (brand strategies, Equity, product innovation and commercial programs) to accelerate business growth, together with country lead teams and partners.

    Participate in Business Operations to deliver sales and market share targets by working with the different Operating Units by developing brand plans executions and support them with their local initiatives & implementation (new products launch, distributors activities, toolkits) required to deliver against targets.

    To drive innovation and operational management of innovation and renovation projects and process.

    Key Responsibilities

    • Develop annual global brand plans, global strategic road map and quality multi-country innovative marketing activities / programs

    • To co-ordinate market insight and market needs with other marketing directors, ensuring they are undertaking the required communication and collaboration with their respective markets in order to provide effective service and planning.

    • Collaborate with top priority markets to define annual marketing plans and brand forecasts

    • Manage brand equity communication, work with digital leader & agencies to develop communication models

    • Qualify ethical marketing plan for new product launches, new acquisitions and licenses

    • Manage Direct-to-HCP and Digital activities with collaboration of broader cross functional team

    • Run global Marketing Research programs to (1) gather HCP insights and qualify launch programs – related to product initiatives, and (2) understand HCP trends to best address unmet need in the market

    • Learn the top markets specificities to provide targeted strategic and execution guidance & coaching to local marketing teams

    • Reviews, approves and aligns local marketing strategies, plans and budgets with planned global priorities

    • Operation accountabilities by developing brand strategic plans, closely monitor and deliver on Net Sales & market share trends and optimize marketing budget allocation

    • Measure Category KPI's and activate appropriate plans to meet expectations

    • Ensure highest standards of business and ethical conduct, in compliance with all relevant pharmaceutical and general regulations and legislation.

    Qualifications

    Education

    • University Degree in Health Science, Marketing, Marketing focus or equivalent, preferred master’s in business administration

    • Post-graduate degree in marketing or business administration is desirable

    Experience

    • Proven experience in International (regional/global) Marketing

    • Fluent English speaker, and fluency of written English are critical, and additional language skills would be an advantage

    Knowledge and Skills

    • Proven strategic thinking fed by solid creativity – needs to form a vision and strategy for his/her product Category, then define and deliver a precise roadmap of key activities/programs.

    • Experience with creating a marketing campaign, marketing strategy, and marketing plan.

    • Experience with online marketing, including social media, and content marketing.

    • Self-starter and self-driven

    • Good understanding of Regulatory and Medical aspects of OTC/Med devices in Asia, Europe

    • High agility level acting with speed - has courage to take appropriate risks.

    • Strong creativity – thinks out of the box – creates solutions even if challenging.

    • Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rational to intuition.

    • Externally focused - driven by adding value to HCP and customers