Digital Analytics Officer

18 January 2022

Alzheimer’s Research UK is the UK’s leading dementia research charity dedicated to diagnosis, prevention, treatment and cure. Backed by our passionate scientists and supporters, we’re challenging the way people think about dementia, bringing together the people and organisations who can speed up progress, and investing in research to make life-changing breakthroughs possible.You will be part of an organisation that has been recognised nationally as an outstanding place to work. In 2021, we were listed 69th in the prestigious 100 Large Best Companies to Work For. We were also awarded a 2-star accreditation by Best Companies, recognising outstanding levels of workplace engagement and were listed in the 75 Best Companies to Work for in the East of England and the Charity’s 30 Best Companies to Work For.You will be joining at a time of exciting growth and development within our Digital department. In this newly created role, you will support the Web and Digital Campaigns teams by providing key insights and recommendations from the analysis of our digital data. Reporting into our Website Manager, you will support teams across the organisation by ensuring that digital data is captured and presented back to them in a digestible and timely manner.The Digital Analytics Officer will be responsible for establishing, reporting and analysing key performance indicators for digital activities and providing actionable insights and intervention plans to improve ROI. Focused on tracking and reporting on key website and user metrics, the role will play a crucial part in the optimisation of ARUK’s website and digital channels.This role will work closely with the Website Manager and Digital Campaigns team, providing detailed analytics, reporting and recommendations to improve website and campaign design. Working closely with ARUK’s Data Dept, this role provides a link between our campaign and website data with our CRM and data warehouse.

Main duties and responsibilities of the role:

Use various programmes, such as Google Analytics, to monitor and report on website user and performance data.
Provide recommendations to the Web team on website and user journey improvements based on data insights, taking into account ARUK’s different supporter types.
Support the Digital Campaigns team by analysing the digital effectiveness and conversion results of campaigns.
Support the Digital Campaigns team by providing timely detailed reports for digital campaigns and assist with communicating results to other ARUK teams.
Set up events, goals, and manage GTM to ensure KPIs are captured on the website.
Build and maintain reporting dashboards in Google Analytics and Data Studio.
Provide recommendations on future campaigns based on historic data insights.
Provide ad-hoc support to the Website Manager and the team as required.
Make content changes on ARUK’s website.
Track work in Jira (and/or other systems) and provide timely updates to ARUK colleagues.
Work closely with our partner Web Agency, taking a lead on data projects.
Provide recommendations on suitable A/B tests.
Work closely with ARUK’s Data team, ensuring alignment between our digital and data systems.

What we are looking for:

Detailed knowledge of Google Analytics and Google Tag Manager.
Experience in providing actionable data insights to a digital team.
Strong Data Studio skills, with the ability to set up data sources and dashboards.
Experience of A/B testing.
Excellent communication skills with the ability to present complex topics in a clear and concise way.
Strong MS Excel Skills.
An understanding SEO best practise.
Experience of using website user monitoring tools such as HotJar.
High level of competence across social media platforms.
High level of competence of CMS and workflow.
Experience across social media platforms
Organisation – managing multiple complex projects simultaneously
Experience in digital marketing and/or communications
Experience in providing actionable data insights to a digital team
Extensive experience of website and portfolio management.
Extensive experience of leading digital developments across multiple digital platforms and systems.
A creative and innovative approach.
An enthusiasm for demonstrating the potential of digital and web development.
Ideas-driven, can-do attitude.
Strong ethical standards and a high level of personal integrity.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abingdon, Cambridge, CB21 6AD.

Salary: Circa £28,000 per annum, plus benefits

The closing date for applications is the 13^th February 2022, with interviews likely to be held week commencing the 21^st February 2022. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures. Should you need any adjustments to the recruitment process, at either the application or interview stage, please contact us at recruitment@alzheimersresearchuk.org

How to apply:

Please create an online account using our Online Recruitment System which can be accessed through our Job Vacancies page. You will be able to attach your CV and covering letter to your application and track the status of your application.

*Please note, the actual job title for this role will be Website Analytics Officer.

To view further details about working for us, the vacancy pack and the benefits we offer, please visit Alzheimer’s Research UK

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