Direct Marketing Executive – Acquisition

The role of Direct Marketing Executive is a varied one. Working with different teams and suppliers, you’ll be supporting and delivering direct marketing campaigns online, offline and across a range of media channels. The acquisition programme is an evolving one and there is change and growth happening in a lot of interesting areas at a fast pace. Activities in the acquisition portfolio are diverse; from managing and developing our payroll giving programme, to delivering engaging and motivating fundraiser training, your campaigns will drive income and attract new, engaged supporters to the charity. As well as running day-to-day activity on your own campaigns, the post holder will be responsible for supporting the wider Acquisition team by ensuring data and supporter engagement processes are running smoothly across campaigns. Alongside this, they will ensure compliance and adherence to the most recent regulations and codes of practice is top of the agenda. Fundraising experience is not essential for the role, but we are looking for someone with the desire and self-motivation to learn and develop, and the drive and passion to change the future for those affected by dementia. The successful candidate will be able to show this, be collaborative and enthusiastic, want to learn and develop, and be keen to get involved with the activities of the team right away.

Main duties and responsibilities of the role:

Campaign Management

  • Support with planning and delivery of a wide range of supporter engagement and fundraising activities, including regular fundraiser newsletters, thanking communications, and thanking events. 
  • Work with others in the team to conduct mystery shopping, shadowing and call listening to measure fundraising quality and ensure compliance.
  • Liaise with designers, printers, mailing houses, agencies and fulfilment houses.
  • Support the day to day management of fundraising agencies and suppliers, ensuring relationships are effective and productive.
  • Assist in the production and delivery of motivating fundraiser training.
  • Support in recommendations for change and refinement across the direct marketing programme.
  • Manage and develop our payroll giving programme including liaising with agencies, ensuring data and income processes run smoothly, and actively looking for ways to develop and improve the campaign.

Finance & Reporting

  • Daily campaign tracking and reporting.
  • Administer the recording, reconciliation and processing of invoices to be paid from acquisition Direct Marketing nominal codes.

Other duties

  • Monitoring and analysing competitor and sector activity, making recommendations to the direct marketing team on future improvements and opportunities for testing.
  • Keep up to date on the latest developments within the sector relating to best practice in fundraising.
  • Proof-read direct marketing materials and collateral.
  • Manage the Intranet on behalf of the acquisition Direct Marketing team, ensuring content is up to date and useful to all staff.
  • Regularly attend, support and contribute to meetings and events.
  • Ensure compliance and adherence to the most recent regulations and codes of practice.
  • Keep up to date with dementia news, research developments and the work of ARUK and consider the impact on campaigns.
  • Undertake any other relevant duties and projects delegated by the Senior Direct Marketing Manager in line with the responsibilities of the post.

What we are looking for:

  • Experience of using Microsoft packages; particularly Excel, Word and PowerPoint.
  • Proof reading.
  • Administrative experience.
  • Good organisational skills and the ability to prioritise workload.
  • Willingness to collaborate and work closely with other departments and external suppliers.
  • Excellent attention to detail.
  • Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
  • Strong team player and self-motivator.
  • Strong focus on results and continuous improvement.
  • Flexibility to work some unsocial hours and willingness to travel independently.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abingdon, Cambridge, CB21 6AD. 

Salary: Circa £22,000 per annum, plus benefits

Please download the Vacancy Pack for more information.

The closing date for applications is the 5th June 2022, with interviews likely to be held week commencing the 13th June 2022. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures.  Should you need any adjustments to the recruitment process, at either the application or interview stage, please contact us at

How to apply:

Please create an online account using our Online Recruitment System which can be accessed through our Job Vacancies page. You will be able to attach your CV and covering letter to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer’s Research UK is the UK’s leading dementia research charity dedicated to diagnosis, prevention, treatment and cure. Backed by our passionate scientists and supporters, we’re challenging the way people think about dementia, bringing together the people and organisations who can speed up progress, and investing in research to make life-changing breakthroughs possible.

You will be part of an organisation that has been recognised nationally as an outstanding place to work. In 2021, we were listed 69th in the prestigious 100 Large Best Companies to Work For.  We were also awarded a 2-star accreditation by Best Companies, recognising outstanding levels of workplace engagement and were listed in the 75 Best Companies to Work for in the East of England and the Charity’s 30 Best Companies to Work For.

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

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