Global Marketing Director, Hematology
Location: Cambridge (UK) / Gaithersburg (US)
Competitive employee benefits on offer!
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.
Be part of fulfilling our ambition to be world leaders in Oncology. We are already the fastest growing team within AstraZeneca and across the industry, and there are countless new indications and targets in our game-changing pipeline. We deliver this value through launch excellence, commercial effectiveness and maximising the lifecycle. By leveraging our commercialised portfolio we are confident we can change the practice of medicine and redefine cancer treatment.
Here we play a key role in driving launch and commercial effectiveness. We are focused on setting the direction and leading the business in shaping the cancer care environment and empowering care teams. Everything we do is to transform the lives of patients living with cancer.
Despite great strides in the treatment and understanding of blood cancers in recent years, there remain critical unmet needs for this diverse and complex family of diseases. These significant gaps in treating and caring for patients with blood cancer are why AstraZeneca is committed to help transform the haematologic cancer care experience. We strive to be a scientific leader in haematology by helping to care for the 3.6 million people living with blood cancers worldwide as of 2020.
We have an exciting opportunity to work in the Global Haematology Franchise as the Global Marketing Director. This role, reporting into the Global Commercial Head for the Lymphoma and New Haematology assets, helps lead the implementation of the global strategic brand plans for New haematological assets across various indications. This role works collaboratively key global country and regional leads based in the US, Europe, Asia as well as wide range of headquarter functions including Marketing, Global Analytics & Insights (GA&I), Digital, Pricing and Market Access, Global Medical Affairs (GMA), Regulatory affairs, R&D, Product development, and others.
Develop and lead marketing strategies.
Lead and manage the development of Global Brand Plans and Global launch plans by implementing co-creation strategies at a Global Cross-functional team and GBT level.
Support and align the GBP process within the organization and ensure the dissemination of Global Brand Plans to all affiliates, co-creation, and endorsements.
Collaborate with affiliates, main regions, and markets to define the optimal Go-to-Market model.
Act as a genre expert within the brand team, supporting other departments and markets in effectively presenting brands to multiple audiences.
Foster ongoing insights development by partnering with GA&I and engaging with experts, community HCPs. Apply insights to shape brand strategy and implementation.
Create compelling cases to support opportunities for the brand.
Regularly evaluate and challenge the brand excellence program to ensure that marketing capabilities are established throughout the company to support excellence in execution. Monitor progress and submit performance reports.
Enhance communication and knowledge sharing between global and local teams, as well as across functions.
Oversee the development and implementation of digital marketing strategies.
Define and manage the marketing budget, allocating resources effectively to achieve objectives.
Stay up to date with industry trends and standard methodologies, identifying innovative marketing opportunities and tactics.
Ensure brand consistency and integrity across all marketing channels and communications.
Bachelor’s degree in a relevant Science subject
7+ years of cross-functional leadership across marketing, insights, market access, medical affairs, and other functions to advance brand strategy and critical brand initiatives.
Experience in Onco-Haematology marketing with Global launch experience preferred.
Broad global commercial experience including pre-launch and launch.
Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, and providers.
Demonstrated use of insights to deliver effective strategy.
Evidence of developing compelling business cases
Ability to simultaneously manage multiple priorities with a high degree of autonomy
Experience in Haematology
Strong clinical foresight and scientific mind-set
Business Insights experience
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial -finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering groundbreaking methods and bringing unexpected teams together. Interested? Come and join our journey.
So, what’s next!
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
We are an equal opportunity employer and value diversity at our company.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.