Senior Marketing & Engagement Manager - FTC

The Supporter-led Fundraising (SLF) team at Alzheimer’s Research UK (ARUK) is responsible for securing income from individuals, groups and corporate partners in the community, as well as driving registrations and income through third party and mass participation events and managing these relationships to maximise income. As the Senior Marketing & Engagement Manager in a one-year FTC role, you will lead the Marketing & Engagement team and manage the Marketing & Engagement Manager to support the work of the Community, Corporate and Sporting Events teams to deliver our strategy and meet our annual income target. You will: support the development and progression of the Marketing & Engagement Manager and the Marketing Campaigns Officers, oversee the strategy for SLF-wide marketing campaigns, manage marketing budgets and own relationships with external creative and media buying agencies, act as SLF point of sign off for all marketing activity, own stakeholder management with Heads and Managers across ARUK, and act as SLF segmentation lead, to imbed and bring our audience segments to life within SLF. You will work closely with key stakeholders across the organisation to ensure SLF processes and procedures are fit for purpose, and that our marketing activity is first-class and keeps up with industry competition. You will prioritise creative development through a creative refresh, work on brand projects, produce more video content, explore new digital channels and platforms, and work closely with our newly formed Online Fundraising Team. This is a 12-month Fixed Term Contract, or on the return of the substantive post holder, to cover a period of maternity leave.

Main duties and responsibilities of the role:

  • Shape the strategic direction for marketing and supporter engagement for the SLF function within the charity.
  • Innovation – be responsive to the ever-changing digital landscape and react to trends and opportunities.
  • Team leadership and stakeholder management.
  • Manage the SLF relationship with external creative and media buying agencies and freelancers.
  • Creative sign off of all SLF marketing content.
  • Segmentation lead within SLF.

 

Strategy and planning

  • With the support of the Director of Supporter-led Fundraising, lead the development of the overall SLF marketing strategy to deliver exceptional supporter relationships, partnerships and products to achieve further transformational growth.
  • Play a key role in the next stages of the supporter segmentation/CRM project, including audience segmentation, supporter journeys, and optimisation of income opportunities.
  • Lead the development of the Marketing & Engagement team’s annual operational planning and five-year strategy, driving greater focus on scaling up the volume and value of supporters whilst maintaining great engagement and supporter experience.
  • Maintain a flexible approach to investment to optimise in-year contribution and longer-term return on investment.

 

 

 

Product marketing and management

  • Lead the Marketing & Engagement team to support with the planning and delivery of new and existing fundraising products/events to maximise income and attract new audiences.
  • Ensure the creative and brand integration of products across SLF to drive maximum value and awareness.
  • Support the development and delivery of all products on time, on budget and on brand across a variety of media.
  • Routine end of campaign reviews and analysis, with proactive adaptation of plans to optimise results.
  • Be the SLF point of sign off for all marketing materials, responsible for proofreading and approving all marketing literature and brand materials for the department.

 

Supporter engagement

  • Write inspiring marketing copy and compelling communications supporting SLF activities to drive action.
  • In line with directorate priorities, work with the SLF managers on the re-engagement strategy and develop a marketing toolkit to increase re-engagement and repeat fundraising rates.
  • Develop a multi-channel communications calendar for our supporters to extend awareness and engagement of SLF activities. To include owned ARUK channels, partner channels, key influencer groups and paid-for digital activity.
  • Cross-team working on developing and implementing CRM/supporter segmentation, supporter journeys and lifetime value understanding.
  • Support SLF Managers with the delivery of their re-engagement strategies: provide toolkits, copywriting training/guidance and ongoing marketing support to allow them to engage with existing and lapsed SLF supporters and increase repeat fundraiser rates.
  • Audience insight generation, interpretation and application.

 

People management

  • Management and development of the Marketing & Engagement Manager and support their growth as the manager of the Marketing Campaigns Officers.
  • Continue to develop the vision, purpose and strategy for the Marketing & Engagement team.
  • Agency relationship management across a variety of partners and suppliers, including our creative and media buying agencies and freelancers.
  • Work with the Head of Communications, Head of Brand and Head of Digital to ensure all communications and activities are aligned across the charity.

 

Budget management and reporting

  • Annual budgeting of fundraising product/marketing expenditure.
  • Operational planning and five-year forecasting.
  • Monthly reforecasting and reporting.
  • Work closely with key teams across ARUK to ensure engagement, acquisition and remittance is monitored and evaluated (CPA, trend analysis and KPI tracking).

 

Other duties

  • Keep ahead of trends, consumer media buying preferences and channels. Maintain an active awareness of sector best practice.
  • Ensure all activities comply with ARUK brand guidelines.
  • Ensure GDPR compliance across all SLF teams.
  • Ensure compliance, including understanding and application of the ARUK Vulnerable Persons Policy, compliance with the FR Codes of Fundraising Practice, compliance with Gambling Commission, HMRC, DMA and ICO guidance and legislation.
  • Undertake any other relevant duties and projects delegated by the Director of Supporter-led Fundraising in line with the responsibilities of the post.

 

 

What we are looking for:

  • Creating and delivering multi-channel marketing acquisition strategies.
  • Delivering budgets, operational planning and five-year strategy.
  • Copywriting, copyediting and proofreading.
  • Line management and team development.
  • Managing external media and creative agencies.
  • Excellent GDPR knowledge and practice.
  • Excellent attention to detail to deliver high quality output.
  • Stakeholder management skills (internal and with external agencies).
  • Reactivity and agility to change activity or re-allocate budget based on performance.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abingdon, Cambridge, CB21 6AD. 

Salary: Circa £50,000 per annum, plus benefits

Please download the Vacancy Pack for more information.

The closing date for applications is the 26th June 2022, with interviews likely to be held week commencing the 4th July 2022. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures.  Should you need any adjustments to the recruitment process, at either the application or interview stage, please contact us at recruitment@alzheimersresearchuk.org

How to apply:

Please create an online account using our Online Recruitment System which can be accessed through our Job Vacancies page. You will be able to attach your CV and covering letter to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer’s Research UK is the UK’s leading dementia research charity dedicated to diagnosis, prevention, treatment and cure. Backed by our passionate scientists and supporters, we’re challenging the way people think about dementia, bringing together the people and organisations who can speed up progress, and investing in research to make life-changing breakthroughs possible.

You will be part of an organisation that has been recognised nationally as an outstanding place to work. In 2021, we were listed 69th in the prestigious 100 Large Best Companies to Work For.  We were also awarded a 2-star accreditation by Best Companies, recognising outstanding levels of workplace engagement and were listed in the 75 Best Companies to Work for in the East of England and the Charity’s 30 Best Companies to Work For.

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

Apply now


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