Digital Copywriting

Outline

Could your online presence do with more punch? From web copy and blogging to email marketing and social media posts, this course teaches you the tips and tricks you need to sharpen up your writing and convert more customers.

With practical activities and examples of best practice throughout the day, you’ll leave with newfound skills and insights into writing better online.

Learning outcomes

  • Understand what’s different about writing to sell a product or service

  • Learn how digital compares to print and how they support one another

  • See how to craft a message that gets the right response from the right people

Content Overview

  • Introductions and discussion about the challenges you’re facing creating web content

  • How do people read online? How is it different to print? Learn how making small changes wins big results

  • Thinking about your audience’s needs; how to grab their attention and answer their questions

  • How to present content in a way that’s intuitive, user-friendly, and visually appealing

  • The importance of plain English, making it easier for users to understand and retain information

  • The basics of SEO and why it’s important for Google to find you

  • Blogging for business, with focus on crafting attention-grabbing headlines

  • Email marketing, from subject lines to calls to action

  • Writing for social media, creating engaging posts that excite your audience

Follow-up

Tasks will be set for you and then followed up a week after the session.

 

This course is delivered by Sookio.

Duration: 1 Day Credits: 1.6
Time: 10.00am - 5.00pm Member Cost: £250+VAT
Max. Delegates: 12 Non-member Cost: £375+VAT