Translating Complicated Concepts

Outline

This half day course tackles the problems of translating complicated ideas and concepts into understandable terms for the non-expert.

It is intended for people whose job entails communicating to inform, educate and influence others.

The central route to persuasion requires us to have both the motivation to learn and the ability to understand, and this course will teach you how to facilitate understanding through use of logical flow, context, analogy, storytelling and connection to what people care about. Through engaging use of exercises we will put together a toolkit of ideas and resources that delegates can take away with them.

 

Content

  • Explanation of the route to persuasion and how our brain decides what’s important

  • Giving people the motivation and ability to understand and engage with our material.

  • Filtering information to avoid overload

  • Achieving logical flow to make it easy for  our audience to follow an argument

  • Using analogy and metaphor to create ‘aha’ moments

  • Visuals and creating helpful slides

 

Course Details

Duration: Half Day Credits: 0.6
Time: 9.30am - 12.30pm Member Cost: £90+VAT
Max. Delegates: 12 Non-member Cost: £135+VAT