£101,000 helps Rollagranola to expand in Hitchin



A North Hertfordshire based food business is set to expand its production thanks to £101,000 funding from the Eastern Agri-Tech Growth Initiative.


Rollagranola is a family business that produces a wide variety of granola recipes including gluten free, no added sugar granolas and other natural ingredients, with a focus on delicious home-grown, healthy foods.

15With an increasing demand for their product, Rollagranola plan to expand their production in North Hertfordshire by acquiring a new premise in Hitchin to grow the business.

The funding will enable the company to batch manufacture the product on a larger scale whilst continuing to source and use UK grown ingredients, such as apples, oats and honey, creating a premium product for the consumer.

The aim of the project is to build a sustainable brand in the food industry which will stimulate and encourage the development of home grown healthy foods, supporting the growing awareness in the minds of consumers that cheap food is not always the best food.

Mark Reeve, Chairman of the Greater Cambridge Greater Peterborough Enterprise Partnership, said:

“This is the first project in North Hertfordshire to receive funding from the Eastern Agri-Tech Growth Initiative. The Food and Drink industry is a key element of our local economy, so I am pleased to offer Rollagranola a grant to help boost their production and grow their business in Hitchin.”

“To date we have awarded nearly £4 million into almost 40 businesses across the East of England, so I would encourage all agricultural businesses from North Hertfordshire and beyond to find out more about how the LEP can help your business grow.”

Rollagranola_Everyday_LogoRobin Longden, creator of Rollagranola, commented: “The application for the Eastern Agri-Tech Growth Initiative has been an excellent experience.

“The initial guidance was pragmatic and helpful allowing a pre-qualification submission that kept us on the right track. The final submission helped us to tease out the best approach to achieve the business growth and the interaction with the LEP team was again helpful.

“The review with the board was professional and direct, focusing on practical and insightful challenges showing that the documentation had been read and understood.

“We are delighted with the award which, builds our confidence, capability, profile and resilience. We want to push the business on and the additional capital will increase our flexibility and ability to respond to the multiple customer opportunities under review, allowing us to develop more business more quickly and so improve our prospects and ability to employ high calibre staff.

“I would recommend the Eastern Agri-Tech Growth Initiative to any business looking to expand.”

The Eastern Agri-Tech Growth Initiative is run by the Greater Cambridge Greater Peterborough Enterprise Partnership (LEP) with support from New Anglia LEP, Norfolk County Council, Cambridgeshire County Council, and the local authorities covering this area.

Grants are available to organisations looking to invest in specialist equipment, new market and supply chain development, ways to improve productivity and efficiency, and the application and commercialisation of Research and Development.

To find out how the Eastern Agri-Tech Growth Initiative could help to grow your business, visit www.agritechgrants.co.uk or call the LEP on 01480 277180.

To read more information, click here.