ViewRanger named as finalist in search for UK’s Most Innovative Mobile Company


12-02-2014

ViewRanger, the app for adventure, has been selected as one of just six finalists in the search to find the UK’s Most Innovative Mobile Company.

ViewRanger has created a global outdoor navigation app and publishing platform and is rapidly building a worldwide community of active consumers who are using ViewRanger to plan, navigate, record and share their outdoor adventures.

The SmartUKProject, supported by UK Trade & Investment (UKTI), aims to discover and showcase smaller companies with great ideas that have the potential to disrupt the mobile industry globally. A short list of 20 companies pitched to the judges, of which six have been selected to present at Mobile World Congress.

Commenting on ViewRanger, the judges said: “The impressive early growth and the innovative technology has driven the company to a position of leadership.”

Craig Wareham, co-founder of ViewRanger says the company focuses on delivering a service that outdoor users need.  “Our app is easy to use for Sunday afternoon walkers and robust enough for search and rescue teams. We are continuing to innovate and this includes an intelligent navigation mechanism that takes into account the physical fitness of the user when recommending routes.”

The finalists for the Smart UK Project 2014 are ETAOI Systems (5TILES app); Obvious Engineering (Seene app); RouteShoot; SQR Systems; uMotif and ViewRanger.

The six finalists now go on to make final presentations to the judging panel during Mobile World Congress. After this one of the finalists will be crowned UK’s Most Innovative Mobile Company, receiving the award at the event.

Separately, ViewRanger has also been selected to showcase its app within the UK Pavilion at Mobile World Congress.  You can meet the ViewRanger team in Hall 7, Booth 7C40.


About ViewRanger (www.viewranger.com)

ViewRanger is the app for adventure - it is how active consumers worldwide plan, navigate, record and share their outdoor adventures on smartphones, tablets and online. ViewRanger is also used and trusted by search & rescue teams and other outdoor professionals.

ViewRanger is free to download for Apple iPhone, iPad, Android smartphones and tablets, Amazon Kindle Fire, Blackberry10 and Symbian devices. Combining intelligent outdoors GPS navigation with downloadable guidebook content the app includes global mapping that can be stored offline, or highly detailed topographic mapping can be purchased in-app for 22 countries including most of Europe, the USA, Canada and New Zealand.

ViewRanger gives users access to a trail guide containing thousands of routes uploaded by the ViewRanger community or from one of the over 400 brands that publish their trail content with ViewRanger.

ViewRanger was a winner in the International ISPO awards 2014 and was named one of the 'Best Apps of 2013' by Google Play. The app has been the top seller in its category in the Apple app store, Google Play, Amazon apps store and Nokia Store, across multiple countries.

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Outdooractive is the world’s leading digital platform for outdoor adventure, a virtual home for all outdoor enthusiasts. With our solutions we support people in living an active lifestyle. We encourage them to explore the great outdoors and inspire moments of connection in nature. In late 2019, Outdooractive acquired Cambridge-based ViewRanger, who had built a profitable business delivering an outdoor navigation app to a worldwide community of active consumers.

Outdooractive