Commission market research without using cash


05-09-2014

When launching new products and opening up new markets, finding out the customers who want to buy, why they want to buy, and how to attract them is a critical element of business success. Insightful market research is the key to this, but for companies with tight budgets and limited cash, funding such work can be a real problem.

Qi3 has developed an approach for organisations with innovative technologies that can solve this conundrum for you. There are a range of organisations such as Technology Strategy Board (TSB), Research Councils, Catapults, etc that have money available to partially fund market research projects. When working with its clients to apply for this funding, Qi3 has developed a project structure which uses contributions in kind to address the funding gap.

As a result, its clients gain three major benefits:

  • Understanding of key market / customer dynamics and strategy options that will support fund raising, product development and sales growth
  • Involvement of client staff to increase their market knowledge and skills
  • Project funding that doesn’t require additional company cash

This is a simple, safe option where you can access valuable support and expertise without impacting your budgets.

The next round of TSB Smart Awards closes on 25 September.

If you would like to discuss your marketing needs and how to this scheme can help you to address them in a cash neutral way, then please contact Robin Higgons on robin.higgons@qi3.co.uk or by phone on 01223 422404.

If you would like to see how Qi3 has helped its clients, please visit the website at: http://www.qi3.co.uk/clients/case-studies/

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Qi3 is a specialist technology commercialisation business that provides high-tech start ups, large technology corporations, universities and government with hands-on sales, marketing and business development support. Our core expertise is in applying professional commercial disciplines to technology products and services. Our new Qi3 Accelerator offers risk investment and support to accelerate companies to first orders and rapid sales expansion.

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