Hunt is on for the next local food hero


Throughout November, chefs all over the county are taking part in a competition to showcase two of the region’s finest products - Fenland Celery and Newmarket Sausages - in the first Cambridgeshire ‘Celerybration’ awards.


The purpose of the month-long competition is to recognise and celebrate the Protected Geographic Indication (PGI) status that has been awarded to Fenland Celery and Newmarket Sausages for their quality and provenance.

Anthony Gardiner of G’s Fresh, who is organising the competition in conjunction with Powters Sausages of Newmarket, says: “Not many counties can boast two PGI status products, so we think it’s high time we celebrate this.”

Each dish will be judged for its taste, presentation and the story behind the idea, by an anonymous panel. The winner will receive a trophy, be hailed an eminent PGI Hero and be placed firmly on the regional food map.

Grant Powter, who produces Newmarket Sausages, says: “We are encouraging everyone in the county to get involved. Whether you’re a chef who wants to raise their profile or a consumer who can support our celebration of local produce by ordering the new dishes on chef’s menus.”

Upon entering, chefs will be provided free Fenland Celery and Newmarket Sausages for a month.  The competition is open to chefs in Cambridgeshire, surrounding counties and Greater London.

Everyone can find out who is taking part on Twitter by following @PGIHeroes and using hashtag #PGIHero to view live updates.

Chefs that would like to enter the competition can find more information and download an entry form here:  or contact

For more information about Powters:

For more information about G’s Fresh:


For media enquires please contact Sophie Stoddart at  PamLloyd PR on 01179247220 or email


The Shropshire Group is a family business founded in 1952 by Guy Shropshire (our President) and now run by his eldest son John Shropshire.

G's Fresh Ltd