Impulse wins POPAI Award for Thorntons Retail Initiative


05-11-2010

Impulse are delighted to have been acknowledged for the excellent work done for Thorntons Display Equipment.

 Thornton’s act on Impulse…

Thornton’s PLC have recently taken bold steps to extend their market share, by introducing new impulse products to their range, providing distinct categorisation in store via an exciting new display system.

Impulse Point of Purchase is feeling very pleased with themselves, after successfully completing the first phase of the Store Roll-out for the chocolatier.

Impulse won the six way pitch to design, develop, manufacture and install a new range of displays into a number of Thornton’s existing stores. The installations were planned to coincide with the introduction of new impulse products, in line with Thornton’s brand extension. The aim of attracting greater impulse purchases of new and existing Sweet Snack Products has already proved successful, with early sales results far exceeding expectations.

“ We are delighted with the success of this project,” said Impulse’s MD Mark McKeown.

“ Impulse impressed us with their insight and ability to hit the brief, both in the Design and implementation of the project,” said Craig Brackner, Retail Director of Thornton’s. “This is a new direction for Thornton’s, and so our choice of Partner was crucial to the success of the project. We are confident that the changes made in store have enhanced our brand, and complemented the existing offer. Initial sales results have proved this beyond any doubt. ”

The final designs incorporated Clear PETG Shelving, Metal fixturing, and Acrylic Mid Floor Units. Live product was used to fill header boxes, creating the whole “Treat” Sensation,

The objective of this initiative has been to introduce new impulse products, enticing the “Eat it now” impulse purchaser. Whilst enhancing the existing gift and sharing propositions, and also offering effective communication of multibuy promotions. The new display efficiently groups products by offer type, with clear placement of each promotion.

 

Impulse Point of Purchase

Established in 2005 and with its head office in Sandy, Bedfordshire, Impulse Point of Purchase Ltd is a leading manufacturer of innovative display systems. Already a preferred partner to some of the biggest names in supermarket, department store and high-street retailing, it offers a full service package from Design, Development and Prototyping, to Production and Installation. The majority of these items are made in the UK at the company’s own manufacturing facility. The company continues to invest into the latest plant and machinery to keep its capabilities abreast of the very latest POP advances.

For further information visit: www.impulsepop.co.uk

Contact Details: Impulse Point of Purchase Ltd, 3 Blaydon Road, Sandy. Bedfordshire. SG19 1RZ

Impulse Point of Purchase offer bespoke Retail Display Solutions, and can be contacted by email: sales@impulsepop.co.uk, or phone:01767 682756

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For more information on this story, please contact Mark McKeown 01767 682756 or email: mark@impulsepop.co.uk

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Design, Manufacture and Deliver Retail Displays. Factory facilities include Metal, Acrylic Fabrication. 24 Hour Laser Production

Impulse Point of Purchase Ltd