Adrian Howson of Avidity is key speaker today at a conference on Higher Apprenticeships organised by Pera Training on behalf of the European Social Fund.
Avidity's Adrian Howson speaks on capturing and exploiting innovation
The conference is organised to promote the ROI achievable from greater take-up of apprentices. Some 30 or more Midlands-based companies are attending the event at Mallory Park Race Circuit.
Adrian's talk will focus on the part that apprentices can play in the generation of new ideas - how these ideas can be captured, secured and exploited.
Avidity IP is a firm of patent and trade mark attorneys with offices in Cambridge, Stratford-upon-Avon and Reading.