Ubisense and Fish Software develop personalized, interactive exhibits using ultra-wideband...


Ubisense, the leading global provider of precise, real-time location systems (RTLS), announced today that Fish Software, a leading provider of interactive marketing software, is using the Ubisense platform to deliver interactive exhibits and displays for tradeshows, museums and event centres.

For example, booth managers swipe a tradeshow attendee's identification badge, hand him or her a Ubisense tag, and allow the attendee to interact with the digital media throughout the booth.

As the attendee engages a kiosk, the Fish Software system, in conjunction with the Ubisense precise RTLS platform, will know who the attendee is, and deliver a message that is relevant to the individual visitor's particular needs. Fish Software can incorporate multiple experiential elements into its solution, such as interactive games or color and music preferences, and have those profile settings follow the attendee throughout the exhibit.

Prior to Ubisense, Fish Software used standard radio frequency identification (RFID) tags. The challenge Fish Software encountered was making sure the tracking tags only triggered action in the section of the exhibit where an attendee was actively engaged.

Since standard RFID technology does not provide precise location information, this created several limitations that impacted the overall experiential effects of the Fish Software system. Additionally, the large number of RFID tags active in the system at any one time had the potential of slowing down the Fish Software system creating an unacceptable delay in executing the desired triggers.

'We were happy to discover Ubisense. Their team quickly understood our pain points and collaborated with us to alleviate all of the issues we encountered using standard RFID technology,' said Michael Gilvar, president, Fish Software.

'The Ubisense platform gives us the precise location information we need to make our solutions effective, accurate and valuable for our customers.'

The Ubisense platform transcends RFID technology by utilizing ultra-wideband (UWB) to locate moving objects in real-time within 30 cm of accuracy and in 3D. Unlike standard RFID that only transmits information when detected by sensors, Ubisense tags are always active, tracking information and transmitting it to the Ubisense proprietary software system that stores the history of movement.

By integrating its system with the Ubisense platform, Fish Software is able to provide customers with measurements related to exhibit traffic patterns and design as well as visitor and booth staff behavior. For example, an exhibitor can measure product interest by tracking where visitors spent the most time, how long visitors stayed at each kiosk, and the aggregate time of each visit.

By using the Ubisense platform, Fish Software can also post a map of the show floor online that can be viewed via a secure connection by remote management that allows them to view booth traffic. Remote viewers can even click on a visitor's icon to view his or her profile and view survey responses in real-time.

'Using our UWB-based RTLS technology, Fish Software can more easily install its software applications and offer a brand new set of features that will enable them to target a broader audience with advanced functionality and grow their business,' said Richard Green, CEO, Ubisense.

'By collaborating with Fish Software, we were able to uncover completely new functionality and make it a tangible option for businesses to tap into today. Fish Software is definitely on the cutting edge of its market segment.'

About Fish Software

is an event measurement and interactive marketing company that helps organizations of all sizes maximize their tradeshow investment with pre-event marketing tools, at-show lead retrieval and post-event measurement solutions. Fish Software solutions attract targeted buyers to an event space and empower sales staff with access to relevant information to help advance the sales process post-event. Fish Software has facilitated successful implementations in the United States, Australia and Europe. The company is located in Carrollton, Texas.

About Ubisense

Ubisense delivers a precise, real-time location system (RTLS) utilizing ultra-wideband (UWB) technology that locates people and assets within 30 cm in 3D. Customers spanning logistics and manufacturing, workplace, military, healthcare and hazardous environments rely on the innovative Ubisense system to analyze and dramatically improve complex processes resulting in significant operational savings. The company is headquartered in Cambridge, England with offices in Denver, Colorado; Dortmund, Germany; and Singapore.

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