UK's largest City Academy gets a shot of Adrenaline


A new and vibrant logo has been unveiled for the Thomas Deacon Academy. The logo represents the vision behind the Academy which will provide first class free education to 2,200 students of all abilities.

Designed by Cambridge based Adrenaline Creative, the Thomas Deacon Academy logoUK's largest city Academy gets a shot of Adrenaline will be used in a wide range of branded materials from school blazer badges and signage through to brochures and a new website.

The unique and colourful new logo was designed in consultation with sponsors Perkins Engines Company and The Deacon's School Trust, architects Foster & Partners, teaching staff and trustees.

Allan Arnott, Perkins' Operations Director and one of the sponsor directors on the Academy board, said he was excited by the new visual identity.

'The new logo is simple yet it is fresh, dynamic and will be inspirational to all our students.

'It represents a modern, forward looking educational establishment that is committed to excellence and achievement,' stated Mr Arnott.

Adrenaline Creative co-founder Andrew Ashworth, a former Deacon's School student, said he was thrilled to be associated with the production of the Academy's new look.

He commented: 'We have created a unique and vibrant logo which reflects the passionate approach by staff, students, parents and the people of Peterborough to the UK's largest City Academy.'

Adrenaline's creative director Matthew Rigby-Burr led the design team on the project and used the school's specialisms in science and maths as his inspiration.

Explaining the thinking behind the creative work he said: 'The six elements represent the six different colleges which, although they are independent, they also link together to form one unique being.'

The Thomas Deacon Academy, which is set to open in September 2007, will be an independent school specialising in science and maths. The innovative scheme, which will cost around 45m, is the biggest school investment in the country and the only Academy in the UK incorporating three schools into one. Following the success of this project Adrenaline has now been commissioned to design a suite of marketing materials for the new Academy.


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