Innovative pharma packaging can increase sales and deliver patient benefit, says PA Consu...


Rob Whewell, Mike Paton, and Paul Earnshaw from PA Consulting Group, the leading international management, systems and technology consulting firm, will explain how innovative packaging of pharmaceutical products can boost sales and aid compliance in a paper to be given at SMi's Innovative Packaging

Executive Briefing, on 27 February (8:30am until 5:00pm) at The Hatton, London.

The PA team, which has extensive experience in design, development and manufacture of packaging for consumer and pharmaceutical market sectors, will explain how packaging can build brand awareness, value and loyalty, and encourage correct patient dosage (ie compliance).

In support they will outline PA case studies where innovative packing has led directly to a sustainable increase in sales. The talk will be of particular value to brand managers, product managers for Phase III products pre-launch, and those involved with life-cycle management of products close to patent expiry. Packaging engineers and production managers would also gain from the discussion.

PA Consulting Group has expertise in strategic alliance management and partnering; commercial strategy; R&D performance improvement; manufacturing and operational excellence; and technology assessment, as well as in process and product development for pharmaceutical companies, medical device and biotechnology companies and business across the life science value chain. Its technology expertise allied to pharmaceutical industry insight enables it to deliver innovative solutions for business advantage.

SMI's Innovative Packaging Executive Briefing, The Hatton, London, Friday, 27 February 2004

PA: delivering value

PA Consulting Group is a leading management, systems and technology consulting firm. Operating worldwide in more than 35 countries, PA draws on the knowledge and experience of 3,000 people, whose skills span the initial generation of ideas and insights all the way through to detailed implementation.

PA builds and implements strategies for the creation and capture of shareholder and customer value. We help accelerate business growth by developing innovative products for our clients and by the application of emerging technology. We deliver major transformation programmes, mobilize human resources, and manage complex IT and technically-challenging programmes.

PA focuses on creating benefits for clients rather than merely proposing them, and our results-focused approach is founded on a unique commitment to excellence, independence and value:

  • Excellence. We are committed to unremitting excellence and quality in every aspect of our work: in our relationships with our clients, in the client assignments we deliver, and in the people we recruit and develop, who enjoy exciting and rewarding careers at PA.

  • Independence. PA is totally independent from outsourcing, software, hardware, and audit providers. We are the pre-eminent client-side advisor on IT and outsourcing projects, and deliver, in partnership with our clients, business solutions tailored to our clients' needs, rather than solutions pre-determined by commercial alliances. As an employee-owned company, we are answerable to our clients and to ourselves only.

  • Value. PA's consultants bring an intense focus on delivering value through deep industry insight, the development and application of technology, and our culture of respect, collaboration and flexibility in working with clients.


    For more information please contact:

    Rob Whewell +44 (0)1763 285322 email:

    Beverley Adams +44 (0)1763 285260 email:

    or visit

    PA Consulting Group, Cambridge Technology Centre, Melbourn, Herts, UK. Tel +44 (0)1763 267492 email:
  • To read more information, click here.

    PA Consulting Group is an innovation and transformation consultancy. We believe in the power of ingenuity to build a positive human future in a technology-driven world.

    PA Consulting