Cambridge-based creative agency, Adrenaline Creative, has undertaken a major design project developing a new brand, website, e-marketing campaign and printed marketing materials for Great Little Adventures – a new free online resource for mums, dads and grandparents.
Great Little Adventures gets a shot of adrenaline
The website is packed full of great places to stay, places to visit and things to do with children.
The site has already attracted a lot of interest in the national press including a recent feature in The Observer and is proving a big hit with many new members joining every day. The two founders Ann Bailey and Tracy Flux are based in the Newmarket area and have worked hard to promote the service in the local region. As a result there are many working mums in the Cambridge area who are regular users and spend a few minutes during their working day researching and planning exciting things to do.
Adrenaline’s marketing director Andrew Ashworth has 3 small children so when the agency were asked to pitch for the work it struck a chord. “There is no other website quite like it, offering independent reviews on hotels, restaurants, museums etc for parents. Some of the places you may have enjoyed staying in or visited before having children are not always as welcoming when you have kids in tow. Great Little Adventures is a great resource as the site has identified the very places you can still be really welcome as a family. You know you are getting the true picture too, as all the places have been reviewed by real mums and dads.”
The new site is a big hit with potential partners and several national children’s brands have expressed a desire to work with Great Little Adventures. A prime example is Fat Face who are sponsoring the Great Little Adventures monthly e-newsletter. This month’s newsletter reviews great places across Britain to go outdoor ice skating – and of course it includes Cambridge On Ice.
If you have children, take a look for yourself – www.greatlittleadventures.co.uk
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