PA Consulting Group guides WiMAX operators on differentiation and profitable business mode...


PA Consulting Group will guide Greenfield WiMAX operators on how to differentiate themselves in the market and develop profitable business models - paper at Informa's WiMAX 2007, Munich, Germany, Wednesday 28th November (17.45 hrs).

WiMax 2007, 27-29 November 2007 - Marriot Hotel, Munich, Germany

New spectrum is being auctioned globally, enabling Greenfield WiMAX operators to enter the market and offer fixed, nomadic and often mobile services. It is unclear if there are economically viable business models for new entrants in increasingly crowded market places. Rob Westwick of PA will explain how new entrants can develop their business plans by building a rigorous top-down and bottom up wireless broadband model based on:

1) understanding the wireless broadband market and its dynamics

2) developing disruptive business models to build on new entrants strengths

3) operational experience of trials and implementation to deploy quickly and effectively

4) a deep technical understanding of the technology costs and its 3GPP competitors.

Rob Westwick has over ten years of experience in communications industry working with a diverse range of technologies including 2G/3G cellular systems, Wi-Fi and WiMAX. Rob has worked with operators, suppliers, investors and end users. His work has included performance modelling, network design and implementation, strategy, security and due-diligence. Rob has worked with operators and vendors in both developed and developing countries to build innovative and commercially successful products and businesses.

PA Consulting

Through its wireless technology expertise, PA Consulting Group provides end-to-end solutions for the wireless industry. PA’s technology-enabled consultancy solutions for operators range from strategy development and business planning through to services creation, network design and roll-out management. Vendors benefit directly through PA’s services in the design of infrastructure and handset products, marketing and bidding support.

For more information contact:

Rob Westwick DL +44 (0)1763 285253

Beverley Adams DL +44 (0)1763 285260

To read more information, click here.

PA Consulting Group is an innovation and transformation consultancy. We believe in the power of ingenuity to build a positive human future in a technology-driven world.

PA Consulting