ViewRanger shows more to Isle of Man than motorsports


12-06-2009

Spectators at the Isle of Man TT (Tourist Trophy) motorcycle races can now follow the route using a detailed digital map displayed on their mobile phone.

ViewRanger, the off-road sat nav for smartphones will enable visitors to find key corners, landmarks and grandstands quickly without missing the action, and more easily than using traditional paper maps.

Augmentra has agreed a licensing deal with the Government of the Isle of Man which will make high resolution 1;25,000 scale mapping of the island available through ViewRanger. The map is available to download from www.viewranger.com or over the air direct to your phone. 


The Isle of Man is part of the British Isles but not the United Kingdom. Although best known for its world-class motor-racing, the country has its own unique culture and fantastic scenery. With ViewRanger visitors can explore the rugged countryside and dramatic coastline seeing exactly where they are on the dynamic display. Unique features include 3D panoramic graphics to identify landscape features at a glance, ‘Buddy Beacon’ for keeping track of friends or children, and a sports computer which allows outdoor enthusiasts and those in training to compare routes and analyse their performance.

“The advantage of a map on a mobile is that you always have a phone with you,” says co-founder of Augmentra, Craig Wareham. “Spectators arriving at the races can download the maps they need over the air to help get more enjoyment from their trip. We are exploring ways to make prohibited and restricted areas visible on ViewRanger, so that visitors won’t have to print out this information before they leave home.

“For those wanting a break from the racing, ViewRanger’s route library contains a number of downloadable walking trails on the island, which can be sent directly to your phone, showing paths overlaid on the map, plus written directions, information and photos.”

As well as motor sports the Isle of Man offers an incredible diversity of wildlife. Recently there have been sightings of large pods of dolphins in Ramsey, Douglas and Peel and visitors to National Whale and Dolphin Watch Week (18-26th July 2009) may see Minke, Long Finned Pilot or killer whales, Risso’s and Bottlenosed dolphins or Harbour Porpoises – all of which are regularly sighted.

“ViewRanger integrates with the camera function on the phone to allow users to upload geotagged photographs onto a travel-log, so whether your interest is high speed racing, whale watching or even tin-bath racing you will be able to record the highlights of your trip,” says Craig. 

The Isle of Man has had a long history of racing. Although most well-known for motorcycle racing, such as the TT and Southern 100, it also supports Rally Racing and Motor-cross, Go Karting and less conventional racing such as the World Tin Bath Races, held annually since 1971.

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For further information please contact:

Helen Goldrein/Rachel Holdsworth, PR consultants


Holdsworth Associates

Tel: 01954 202789      Email: helen@holdsworth-associates.co.uk.

 

About ViewRanger www.viewranger.com

ViewRanger software requires a Symbian S60 compatible phone, such as a smartphone from Nokia or Samsung. ViewRanger maps and software are available pre-installed on a memory card, allowing ViewRanger to be used straight away without requiring a connection to a PC; via web download; or through mobile channels including Nokia Software Market and Orange App Store.

ViewRanger mapping is available for Belgium, Finland, France, Germany, Great Britain, Ireland, Italy, Netherlands, Norway, Slovenia, and Switzerland. More countries are set to follow.

For more information or to purchase ViewRanger, visit www.viewranger.com

About Augmentra Ltd www.augmentra.com

Augmentra is a specialist in location-based mapping, navigation and information solutions for smart mobile devices. It delivers innovative solutions that exploit the potential offered by the convergence of mobile phone, imaging and GPS technologies. It is focussed on the outdoor activity, leisure and travel markets.

Augmentra is a licensed partner of AA Publishing and Ordnance Survey, and is partnered with Forum Nokia, Symbian Signed and Orange.

To read more information, click here.

Outdooractive is the world’s leading digital platform for outdoor adventure, a virtual home for all outdoor enthusiasts. With our solutions we support people in living an active lifestyle. We encourage them to explore the great outdoors and inspire moments of connection in nature. In late 2019, Outdooractive acquired Cambridge-based ViewRanger, who had built a profitable business delivering an outdoor navigation app to a worldwide community of active consumers.

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