The launch of their new product range has been supported by Adrenaline’s creation of an e-commerce website, online and offline advertising and product brochure. Adrenaline won the commission after a competitive tender with several other leading agencies.
The collection of new products is featured across an integrated campaign entitled 'Colour Your World' featuring images shot on the streets of London and Brighton during the summer. Adrenaline art directed both the shoots and commissioned a leading music/fashion photographer to capture the energy and style associated with the unique product range.
The Adrenaline team also worked closely with Urbanz management team to ensure that the project fulfilled the client’s brief to create a bright, vibrant campaign and exciting website experience which will appeal to music lovers who are looking to make a real design statement. Urbanz exclusive range of headphones includes different styles including lightweight, DJ style, in ear buds and over ear hook style, all available in a kaleidoscope of colours or in metallic finishes. The bold design style can also be found across a selection of laptop bags, gadget protection and portable speakers.
Urbanz combination of high quality performance and cutting edge style has already won a seal of approval from one of the UK’s largest online retailers Play.com, who have now launched the collection on their site. Urbanz may not be a name you a familiar with at the moment but they are guaranteed to become essential streetwear over the next few years.
Press release: September 22, 2009