REACTOR launches its new Incubator Space


Anglia Ruskin’s £1m project aims to grow the applied gaming sector across the region.

The official launch of Anglia Ruskin University’s REACTOR Incubator Space will take place in Cambridge on Friday 26 January.

Co-funded by Anglia Ruskin and the European Regional Development Fund, the Incubator Space will provide small and medium-sized businesses with access to top-of-the-range games software design and development tools on the latest machines.

A total of £1million will be committed to help businesses in all sectors use games technologies to develop and improve their products and services.

Supported by technical and academic expertise to ensure a successful progression from concept to reality, REACTOR’s aim is to support the growth of an applied games sector across Cambridgeshire and Peterborough.

The launch event, at Anglia Ruskin’s Compass House, is an opportunity for local businesses to explore REACTOR’s new space, play games and learn how gamification can add value to their work.

Dr Jan Storgards, Director of REACTOR (pictured) said: “REACTOR can provide business support from initial concept right the way through to product launch.  The official opening of the Incubator Space will be a great opportunity to learn more about joining our unique community of games producers, developers and entrepreneurs.”

For more information about REACTOR, its events and the eligibility criteria for accessing REACTOR funding, visit or email

To reserve a free place at the launch event on Friday, 26 January (5-9pm), visit



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Anglia Ruskin University (ARU)