Sneak a peek at the new name and brand for leading Team Challenge event organisers


When First Ascent Group, the organisers of the successful UK Team Challenge events, needed to brand their events for expansion they turned to the strategic communications agency, Peek Creative, to help them.

After running the Team Challenge event format for four years, First Ascent wanted to explore how they could develop their brand proposition to enable it to expand across Europe.

Peek facilitated a strategic workshop with the First Ascent company directors and key team players. The workshop gave everyone a chance to share knowledge and explore ideas to clarify the brand position, proposition and give birth to the new name for the event. Rumble.

Sarah-Jane White, Director at Peek, explained the brand position, "First Ascent have a great event to challenge business teams both physically and mentally all in a single day. They wanted to build a brand for this event in the UK that is known for its simple and effective training methods, personalised approach and all inclusive feel. An event that operates outdoors in the fresh air. No hotel conference room. No PowerPoint or flipcharts. Just a coaching-centric event that focuses on personal development. An event that ignites and inspires the participating teams to help them achieve their ever changing goals in business."

She continues. "Their aim is for every person participating in the event to have an enjoyable, worthwhile, memorable experience no matter what their level. "

Samantha Munns of First Ascent Group said."The workshop provided a good opportunity to stand back and really explore the brand and what it stood for. Peek offered a good balance of questions and suggestions which enabled us to achieve our objective."

The Rumble name suggested by Peek was a unanimous decision. It captures all the elements of the essence of the event and offers an excellent platform for the outbound marketing activity. Lending itself to lots of fun and guerilla tactics in the pipeline for next year's events and the name works audibly as a sonic trigger for broadcast on radio and podcasts.

Peek developed the striking six colour Rumble brand identity and applied the mark to a range of marketing and promotional materials ready for the launch.

The new brand was unveiled at this year's CambridgeTeam Challenge event which took place at Milton Country Park in May 2012.


Workshops by Peek Creative Ltd
Peek regularly run strategic workshops on-site at their Hertfordshire studio which is set in the Cokenach country estate, these workshops can be just for your business, or you may attend an open workshop. Please contact us for the next scheduled event or follow us on Twitter @haveapeek for updates.

About Peek Creative
Peek is a creative brand, digital design and strategic marketing agency and we create mobile and tablet apps.

Thriving on helping you spot opportunities where the value of design thinking can be leveraged for your business is what we do best. Our approach combines the latest thinking in the science of marketing, brand differentiation and digital strategy.

A passion to learn new things combined with our broad experience and creative 'can-do' attitude means we are happy, work hard and proud of what we do. Whether that's traditional marketing tools such as brochures, direct mail, advertising and events or the latest digital technology building you interactive websites, mobile apps and engaging your audience with email marketing and social media.

Our clients range from global PLCs to local startups and we love working with them all including: Syngenta, PDX, Linx Printing Technologies, Telespazio Vega, Stanley de Leon and Perfect Health Insurance.


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Peek is a recommended branding agency that helps businesses succeed through insight and imagination. Our clients range from global PLCs to local start-ups and we love working with them all including: ARM, Cyrus Audio, Telespazio Vega, Insignis Asset Management, AXA and Petface.

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