Dogs in the den


It's been a month since PitPat founder Andrew Nowell entered Dragons' Den, seeking investment to grow PitPat in the UK and abroad and to raise awareness of pet health.

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A pawsome performance from award-winning agility dogs Hazel and Bramble, a strong pitch, and great feedback on the product led to two competing offers from Deborah Meaden and Nick Jenkins. If you didn’t catch the show, find out the result here:

Since the show was filmed, PitPat has gone from strength to strength and launched across Europe and in New Zealand, increasing sales by over 5 times. They have also continued to improve the product by adding a calorie measurement to the app. With over half of the UK's 9 million dogs overweight, pet obesity is an epidemic that needs to be tackled. There are plans to expand the calorie feature to record feeding, helping owners to keep their pooches in tip-top shape; and there is more to come.

By connecting the app, PitPat is going to create a network of dog owners who are keen to learn more about their pets and improve the well-being of their furry friends. Additional features and rewards will help provide owners with motivation to achieve their goals, learn from others and share their successes.

PitPat is currently growing their team of tech hounds to get these exciting features to you sooner, and will be launching a fundraising round on Crowdcube in October. PitPat is committed to improving pet health globally and would like to welcome you on that journey, too. Stay tuned for further details!

Screenshot: BBC iPlayer


We’re PitPat and we’re connecting dogs to the internet. Yes really, we’re not barking mad. We’re using the latest technology to help owners and pet care brands keep dogs happy and healthy. And they love it!

If you want to create high quality solutions and help grow a fantastic and collaborative team, we want to talk to you.