PAWA, the new brand by Peek enjoyed a fabulous launch party at The Hospital Club in London with guests including broadcasters, channels and TV luminaries.
Behind every digital TV listing is PAWA
EBS is the leading full-service provider of EPG data for platforms and channels worldwide. They had a difficult task for Peek as they had this ever expanding range of services underpinned by software and some clever people, but it had no name.
What does EBS do? Well, every time you flick on the ‘guide’ on your remote, or call up iPlayer or click on a website to see what’s on the telly, they’re the people that provide that information. They are responsible for collecting all the data from the channels, platforms and publishers and writing those witty little synopses that determine whether you watch, or not. With clients including BBC Worldwide, Turner and QVC, they feed data into the likes of Apple, Sky, FreeView and Freesat.
Peek ran an interactive workshop with some of the key members of the EBS team and helped them define their brand’s purpose as “connecting TV data worldwide”. Peek also captured the key features of the offer - as accurate, reliable, dynamic and flexible. All of these aspects helped the team to create a lively and unique visual identity for the new brand name that Peek created: PAWA.
The brand mark along with the interactive infographic by Peek brings PAWA to life across all online and offline media, software user interface and collateral. The brand enjoyed a fabulous launch party at The Hospital Club in London with guests including broadcasters, channels and TV luminaries.
About Peek Creative
Peek is a brand and marketing agency. Our approach combines the latest thinking in the science of marketing, brand differentiation and digital strategy. We’ll combine the latest creative channels and tools to make your project the best it can be.
With a passion to learn new things, combined with our broad experience and creative ‘can-do’ attitude, we are happy, work hard and proud of what we do.
Our clients range from global PLCs to local start-ups and we love working with them all, including: ARM, G's Fresh, Landmark, Tees Law, Petface, Stephen Perse Foundation, Birdlife and AXA.
Peek is a recommended branding agency that helps businesses succeed through insight and imagination. Our clients range from global PLCs to local start-ups and we love working with them all including: ARM, Cyrus Audio, Telespazio Vega, Insignis Asset Management, AXA and Petface.