Is your company looking to attract graduates? If so, now is the time of year to think about how you are going to go about it.
Designed to… attract graduates
Remember, a graduate is looking to start their career – not get a job! And you are most likely looking for someone who can grow with your company. You both need to make the right choice. It’s a long-term commitment for both sides – employer and employee.
With my associates, I have been working for many years now with companies which recruit graduates. We have found that although the method of attraction changes – how much is online and offline – a number of constants remain.
It’s all about finding the perfect match
Because finding out about a person or a company is ridiculously easy now, as an employer you need to be up to scratch (OK – same goes for the graduate!). Nothing will discourage potential candidates, or customers for that matter, more than an organisation falling short of boasts or promises.
So what will a graduate be looking for? In our experience, to varying degrees they’ll typically be after the following qualities in a potential employer:
- to know what they will be doing day-to-day
- an identified training programme
- clear professional progression and future prospects
- friendly orienteers, buddies or mentors
- variety of work
- to feel valued
- to have travel opportunities
- to join a company that behaves ethically
- to join a company with a responsible environmental footprint
- to make friends
Did you think money was going to be in the list? Surprise! Although it’s obviously important, that’s NOT always a top priority!
Tips on attracting graduates
Be honest – or you’ll be found out! If you are a small company, you most likely won’t be able to tick all of the ‘want’ boxes, but that’s OK – just be clear about what you are offering. And if you’ve had bad press, get that dirty laundry out and wash it in public – everyone makes mistakes.
Don’t try to be hip – unless you are a company of recent graduates and that’s just the way you are. It’s like dad-dancing – don’t go there!
Be concise – a graduate needs to be able to make an informed decision.
Choose the right media platform – you need to be where your graduates are. This isn’t being trendy, it’s about being accessible. Being on social media platforms means that you are open for dialogue and collaboration – honesty and transparency are what graduates are looking for.
Write well – match the tone of your writing to the graduate – whether that’s on your website, Facebook page or in a brochure or exhibition stand. Write with your reader mind. Think about what they need to know, not what you want to tell them!
Show them what your organisation is like – use real (not stock!) images of people at work. Pay attention to aesthetics because that may be what first attracts an individual to look at your company.
Graphic design isn't just adding the latest bells and whistles. Graphic design is about creating the right rapport between you and your audience. So we take time to understand both you and your business to get the right brief from you, in order to create an approach that resonates.