Sable&Hawkes appointed for new corporate identity project


Cambridge design communication agency Sable&Hawkes has been appointed to design the corporate identity for the Midlands Metro Alliance (MMA) – a new partnership to revolutionise the £1.2 billion construction of future tram routes across the West Midlands.

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The Midland Metro is a light-rail/tram line operating between Birmingham and Wolverhampton and the MMA has been set up to implement a 10 year, £1.2 billion schemes of works to enhance the tram system, including its integration into the prospective HS2 project.

The appointment is the most recent example of Sable's long history of working with the rail and transport sector, having previously worked successfully with London Transport and Underground, Network Rail.  

Sable’s work on safety communications with infrastructure specialists Colas Rail has recently been rewarded with a shortlisting at the National Rail Industry design awards.

The project will involve setting up and managing all aspects of the visual and editorial representation of the alliance, through all its corporate, recruitment and internal communications.

More information can be found on the MMA at:


About Sable&Hawkes

Sable&Hawkes are a design communications company. Our studio combines strategy, design and editorial to deliver simple, elegant and thoughtful creative solutions.

We work with our clients to deliver:

Thinking: Naming, brand positioning, competitor and communications audits, stakeholder interviews, tone of voice, creative copy writing and ongoing brand management.

Brand identity, copy writing, digital media, corporate and marketing literature, direct mail, advertising, exhibitions and campaigns.

For further information contact Adrian on:

T: 01223 303708

M: 07712 270198


TW: @SableandHawkes

21 Aylestone Road Cambridge CB4 1HF.


Sable&Hawkes are a graphic design company based in Cambridge. We deliver brand positioning, visual identity solutions, creative direction and corporate and promotional design in print and online.