Sable&Hawkes delivers major wayfinding and environment project for Great Ormond Street


Great Ormond Street Hospital (GOSH) is a world-renowned international centre of excellence in child healthcare. Cambridge-based design and communication agency Sable&Hawkes was commissioned by GOSH to work with them on a major new environment and signage project.

The project was to deliver seven creature characters and environments, icons and signage across five floors of the hospitals major new development, the Premier Inn Clinical Building (PICB) – the second stage development of the Mittal Childrens' Medical Centre.

Sable created all the digital character illustrations, icons and graphics in house as well as project managing their print and installation. Over the past decade Sable&Hawkes has become expert in the development and delivery of such visual arts projects.

Ben Smith of Sable&Hawkes said: 

“Although a major and significant piece of work, this is just one in a long line of similar projects that we’ve had the privilege of working on for GOSH. And throughout, our objective has always been the same, to help create a positive, stimulating and supportive environment for patients, families, visitors and staff."

It is well documented in medical research that the display of visual art, especially images of nature, is an invaluable aid for staff in distracting and engaging children who naturally find visiting hospital a frightening and stressful experience, as well as such work leading to positive effects on health outcomes, including shorter length of stay in hospital, increased  pain tolerance and decreased anxiety. 


About Sable&Hawkes

Our studio delivers:


Naming, brand positioning, competitor and communication audits, stakeholder interviews, tone of voice guidelines, creative and technical copy writing and ongoing brand management.

And Doing.

Brand identity, creative copy writing, digital media, corporate and marketing literature, direct mail, advertising, environment and exhibition design, employee and recruitment campaigns.

For further information contact Adrian on: 

T: 01223 303708

M: 07712 270198


TW: @Sable&Hawkes

Studio: 21 Aylestone Road Cambridge CB4 1HF.



Sable&Hawkes are a graphic design company based in Cambridge. We deliver brand positioning, visual identity solutions, creative direction and corporate and promotional design in print and online.