Amadeus invests in Pace


Amadeus Capital Partners is one of the new investors in Pace, a London startup that has has raised £2.5 million in seed funding. Pace has developed technology that uses machine learning to let hotels set room prices dynamically, based on demand.

The investment round was led by InterGlobe, a holding group which is one of the largest travel corporates in India, and counts IndiGo, India’s largest airline, as one of its businesses. They also have significant hotel investments through InterGlobe Hotels, a joint venture with Accor, the multinational hotel group.

Seedcamp is another new investor in the company. Pace has also been supported by Speedinvest, its first venture capital investor.

It plans to use the new capital to invest in its tech and marketing teams.

Read the fund raising announcement in a blog by Pace CEO Jens Munch.


Amadeus Capital Partners is a global technology investor. Since 1997, the firm has raised over $1bn for investment and used it to back more than 130 companies. With vast experience and a great network, Amadeus’ team of investors and entrepreneurs share a passion for the transformative power of technology. We invest in consumer services, financial technology, artificial intelligence, cyber security, medical technology, digital healthcare and digital media.

Amadeus Capital Partners Ltd