Sookio's guide to setting marketing KPIs

multi coloured calculators

Sookio suggests the five things you need to consider when setting KPIs for your marketing campaigns.

We always get asked about setting realistic and measurable KPIs when starting a campaign.

KPIs (key performance indicators) are metrics designed to help you achieve a goal or set of goals, whilst measuring your progress.

Here's a list of what we cover:

1.     Start with a strategy

2.     Choose relevant metrics

3.     Consult the data

4.     Merry it with your marketing activity

5.     Be realistic


Read in more detail on the Sookio blog.


Sookio is a digital agency based in Cambridge, UK. We help our clients communicate with confidence through quality content for the web and social media.