Seasonal content: it’s that most pun-derful time of the year


04-12-2019
Festive jumper saying 'Deck the halls with sausage rolls'

Seasonal marketing can be feast or famine. Join Sookio as its team examines where the greats of the ad world get it right… and discover who’s on the naughty list.

Holidays are comin’, holidays are comin’. So says the perennial smash Coca Cola ad which is, by now, synonymous with Christmas itself. Ain’t nobody drinking Pepsi on 25 December if they can help it.

Yes, get your seasonal marketing right and you’ll win yourself some serious festive clout; nearly 65% of shoppers take gift ideas from social media. Of these, 67% go on to purchase.

But get it wrong and, well… You end up being the next "Merry Pringles".

Customers are savvy and saturated whenever a public holiday rolls around. We’re using Christmas as the ultimate example, but Easter and Halloween also produce their share of turkeys.

To help you out, we're sharing our three tips for producing seasonal content which is more cheeseboard, less bored and cheesy.

Curious what they are? Head over to the Sookio blog.

 

Sookio is a digital agency based in Cambridge, UK. We help our clients communicate with confidence through quality content for the web and social media.

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