Lovers celebrating Valentine's Day tomorrow know it well. All it took was a first sight to know they were made for each other, and they might be right! Research shows that it takes less than a second to figure out such a match – but is it only true for dating? What about advertising?
Valentine's feeling: first impression matters in dating as much as in advertising
So how can you make sure your ad hits the target well?
There are several ways a brand can focus on effectively communicating ‘instantly’ to their audience through video ads, and here are just three of them:
Start with visual elements that give something away, right away
Have you noticed how Netflix’s films and series reveal something right from the start? That’s so different from old Hollywood films where we had no option other than watch those long, quiet opening scenes. Netflix knows that every second counts in this era because its audience can quickly lose interest and easily access other content instead.
Use colours that match your purpose
Different colours can elicit specific emotional responses in the viewer, without them noticing it. Colour psychology can help, as it’s no coincidence that apps notifications are shown in red.
- Get emotive, and fast!
Even if you’ve ticked all of the above points, ensure your audience recognises there’s an emotive story about to start. In the end, we are all emotional beings looking for things, including partners and ads, that relate and connect to us at first sight.
We’re experts at cutting through the complexity to deliver attention-grabbing work, so why not give us a call to see how we can deliver that striking moment for your target audience – we will help you make them fall in love with your brand at first sight.
KISS is the creative agency that clarifies the complex.