Award-winning creative design agency 2idesign is delighted to announce the launch of Grant Instruments' new website. Grant Instruments has been a leader in designing and manufacturing scientific and data acquisition solutions since 1951.
Grant Instruments and 2idesign launch new website
The team is super proud of the new site which provides a more straightforward and user-friendly user experience , making it easier for visitors to quickly find essential product information from each of Grant's divisions.
The new site structure is simpler to navigate, more intuitive, reducing the number of clicks required to get to the products. With the introduction of a mega navigation, all the products are accessible at a glance. The creative use of dynamic content makes updating both the public-facing and the secure distributors' portal instant.
Maintaining the website has also been addressed with the introduction of a file management solution for manuals, catalogues, software updates and publicity images.
Moving forward, the new website is a vital part of Grant's digital strategy. It has been completely re-designed to give their visitors a more informative experience and supports their next stage of growth
Linda Harvey, Grants' Managing Director said: "The new visual identity is dynamic and forward-looking and reflects the steps Grant is taking to be a future-ready company." Linda went on to say: "It represents our divisions effectively by integrating our complete product ranges and our divisions into one, single digital resource, while streamlining our visual presence for a stronger, more cohesive brand identity."
Iain Johnston, MD of 2idesign, added: "We addressed the user experience concerns as well as the issues the client was having with their old site. The project is an excellent example of positive criticism, listening to our client and delivering a top-class solution."
A Creative Design Agency for all shapes and sizes
2idesign is a Creative Design Agency based in St John’s Innovation Centre, specialising in branding, publishing, website and Ui/UX. As designers, we design print and digital solutions for start-up and established corporate companies as well as publishers. 2idesign’s integrated approach to creative design, project management and editorial is unique, and the professionalism of our client base echoes this.
If you would like more information, please contact us.
St John's Innovation Centre
Cambridge CB4 0WS
t. 01223 421016
Creative Design Agency specialising in branding, publishing, website design and UI/UX