Symbols are everywhere, and this is especially true in typefaces and typography.
When is a letter worth a thousand pictures?
Peek Creative writes:
The original meanings of the symbols from the ancient hieroglyph to the modern emoji have often been lost or subverted to more modern interpretations, wink, wink.
The implications of the letterforms that form our modern Latin alphabet have long been lost to us. Still, their sounds and their communication remains locked in our collective subconscious to enable us to help us to communicate, convey meaning, share our emotions and discuss our values.
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Peek is a recommended branding agency that helps businesses succeed through insight and imagination. Our clients range from global PLCs to local start-ups and we love working with them all including: ARM, Cyrus Audio, Telespazio Vega, Insignis Asset Management, AXA and Petface.