Last night the event professionals behind some of Cambridge’s brilliant blue installations returned to the city’s landscape with a focus on Mental Health Awareness Week.
A Cambridge kindness in blue
Each Thursday the #ShineBright team bring a theme to the international #makeitblue campaign and tonight they were able to celebrate the kindness of others thanks to several venues within the area.
Steeped in legend and perhaps one of the city’s most favourite landmarks, The Mathematical Bridge at Queens’ College displayed a snippet of a poignant quote from mental health advocate and former student, Stephen Fry.
“I suppose the thing I most would have liked to have known or been reassured about is that in the world, what counts more than talent, what counts more than energy or concentration or commitment, or anything else - is kindness. And the more in the world that you encounter kindness and cheerfulness - which is its kind of amiable uncle or aunt - the better the world always is. And all the big words: virtue, justice, truth - are dwarfed by the greatness of kindness.” - Stephen Fry
Throughout the lockdown, many local businesses have stepped forward and shown their generosity by offering solutions to help emergency services with the Cambridge Belfry Hotel (above), being no exception.
“We are honoured to be able to support our NHS here at the DoubleTree by Hilton Cambridge Belfry,” says David Rowley, General Manager. “At present, the hotel is providing complimentary meeting and training facilities every week, as well as offering a rest, relaxation and refreshment service 24 hours a day to ambulance crews and emergency services. In addition to this, the hotel is donating toiletries, essential supplies and sweets to the Rosie Hospital and Papworth Hospital. We are happy to be able to help in any way that we can, and are pleased to be able to show our support by lighting the hotel blue as a token of our appreciation.”
Finally, Emmanuel College has been highlighting the community feel that has kept their students together over the past few months.
“Our college community has become stronger than ever, with our Student Union organising regular online yoga sessions, bake-off competitions, regular Zoom catch-ups with the Master, weekly film nights, and even pets dressed in Emmanuel jumpers! Students have praised our welfare officers for their efforts in fore-fronting mental health and wellbeing, and we’re delighted that all our members continue to be connected with us”, said Master of Emmanuel, Dame Fiona Reynolds. “Emmanuel is delighted to be able to be part of the #makeitblue campaign in Cambridge. We want to thank our key workers, carers and NHS staff, especially all our members of the college who are involved and contributing so much.”
For the safety of all, the planning of this campaign was done from the organisers' homes, and the venues kept private until the installations were removed. The team looks forward to illuminating more secret venues over the coming weeks using the same strict precautions.
The #ShineBright team is made up of kind-hearted event professionals: The Crane Event, JMPS, Pink Lamp, Blueshed, and JezO’s.
Photo credits (The Mathematical Bridge & Emmanuel College): Martin Bond, A Cambridge Diary
The Crane Event is an independent, Cambridge-based event agency run by husband and wife team: Justin Crane and Jemma Crane. Their management and marketing services make events memorable for clients such as Arm, Johnson Matthey and Green Custard.