Sepura builds presence in Nordic Region for critical communications

Are Ski Resort User with SC20 Terminal Compressed

Sepura has recruited Sergei Yarushin to head up its sales operations in the Nordic region, to further cement its position as market leader for critical communications in the territory. Sergei will be supported by Martin Nordlöf, based in Sweden as a dedicated technical resource for Nordic customers.

Sergei YarushinSergei (pictured right) joins having built considerable contacts and experience through previous roles with Tait Communications, selling DMR solutions to commercial organisations primarily in Sweden and Norway. Prior to working for Tait, Sergei held senior sales positions covering the Middle East, Asia and the USA.

He brings with him a detailed understanding of the requirements of critical communications users and solution project management.

On his new role, Sergei said: “Sepura has an outstanding reputation in the market for the quality of its product and its customer service. There are great opportunities in the region for the SC Series radios which have already been deployed to Police forces in Norway, Sweden and many other organisations. Allied to the potential of applications delivered through AppSPACE and the new mobile TETRA radio there is much we can do to support users to keep building their communications capability.”

Martin Nordlöf joined Sepura earlier in the year and has already provided outstanding technical support to partners in Sweden on several highly technical solution deployments. “Our partners are local experts in the needs of their customers” said Martin, “and I am relishing the chance to provide them with technical and sales support for our world class solutions.”

Gary Maughan, Regional Director for Northern Europe added: “We are excited to have Sergei and Martin on board to lead our activity in the Nordic region, where many organisations are looking for ways to embrace new technology within their current TETRA radios. Our experienced, dedicated partners will work with the Sepura team to support users in these vital markets.”

Image: Sepura radios are known for their reliability and endurance, even in harsh conditions such as at the Åre Ski Resort in Sweden.


Sepura is a global leader in the design, manufacture and supply of digital radio products, systems and applications developed specifically for business and mission critical communications. We are the market leader in the largest national TETRA markets in Germany and the UK and we are trusted by over 2 million users worldwide to provide their critical communications solutions.

Sepura plc