Explore Indie Cambridge - Katie Underwood & Company

Katie Underwood

With the help of Indie Cambridge - the community of ‘real’ Cambridge - Cambridge Network continues its exploration of the best independent businesses, people, shops, cafés, restaurants, venues and events in Cambridge and the surrounding area. This week: Katie Underwood & Company.

‘Being your own boss’, is something many people aspire to, and yes, setting up and running your own business can be exhilarating, but it certainly isn’t easy. When you’re knee-deep in all those daily tasks required to keep your business going, and your staff and customers happy, there’s not much time (or head space), to think about more strategic aspects like developing the business, marketing and communications. So, you need help and that’s exactly where Katie Underwood & Company comes into the picture.

Katie is a former manager of a Michelin-starred restaurant and a business owner with over ten years working in the hospitality industry. Importantly too, she knows, and has a genuine passion for the indie scene in and around Cambridge and wants to see it grow and flourish. That’s why she has set up her own company offering specialist strategy, marketing, PR and communications expertise to local, independent restaurants, hotels, travel and lifestyle companies.

Having paid her dues working ‘behind-the-scenes’, Katie’s clients now benefit from a wealth of experience and insight as she shares her real and workable knowledge with them. Clients such as Stir Cambridge, Espresso Library, Tawa Kitchen, Elaje Hair and Beauty, Paus, The Old Bridge Hotel and local burger heroes Steak & Honour, work closely with Katie on all aspects of their businesses – from social media strategy and management, email marketing, targeted online advertising and PR through to e-commerce, staff training and business development. Plus, being a restaurant specialist, Katie keeps on top of all the current guidelines – crucial in the current COVID climate – helping her clients to ‘pivot’ to food delivery and online solutions while still keeping a consistent message going out to customers.

The personification of professionalism and positivity, it’s no surprise that her clients’ testimonials of her are glowing, and that they see Katie as a real and integral part of their business success.

Katie Underwood & Company


Discover unique boutiques and boutique hotels mingled with communities of artists and craftspeople. Sample an award-winning restaurant or thriving little café tucked away in a back street – all easy to locate via the comprehensive Indie Cambridge directory.  It features hundreds of local traders, artists, makers, producers, venues and events – all of which play a part in the real life of the city and local area. Run by long-term residents with a true passion for all things indie, the site is packed with valuable insider knowledge of the local scene. And whoever you are - resident or visitor; whatever you search for, read about and choose to visit, you can be sure it’s independent!

Look out for the latest edition of Indie Cambridge's magazine, The Indie, out now - or read it online here


A celebration of the city’s best independent traders, venues and events

Indie Cambridge