Explore Indie Cambridge - Backstitch


With the help of Indie Cambridge - the community of ‘real’ Cambridge - Cambridge Network resumes its exploration of the best independent businesses, people, shops, cafés, restaurants, venues and events in Cambridge and the surrounding area. This week: Backstitch.

As a keen stitcher herself, Backstich owner Alice Synge is the obvious driving force behind this heavenly haberdashery store based at beautiful Burwash Manor.

Stocking only products she would want to use herself, the Backstitch range has been carefully curated to Alice’s modern sense of style and with great attention to quality. Within a rainbow of inspired seasonal colours, the keen crafter can find everything they could possibly need for dressmaking, quilting, embroidery, cross-stitch and knitting, as well as a great selection of patterns, books, kits and gifts too.

Backstitch is also a dealer for Brother sewing machines, in addition to offering sewing machine servicing and repairs – and it’s so easy (and free) to park at Burwash, there’s no problem with dropping off and collecting.

Existing online for nine years and in good old bricks and mortar at Burwash for five, Backstitch has very much made its place in the UK and Cambridge craft scene. It is known as a hub for stitchers, with a constant flow of new and exciting collections as well as helpful staple items. This needlecraft heaven will deliver – whether you need a reel of black thread, or inspiration and advice on a brand-new project.

Conscious about the environment too, Alice recently made the commitment to reducing the business’s waste and environmental impact. Backstitch has always used paper packaging in-store but had previously used plastic parcel bags for posting online orders. They’re now proud to be virtually plastic-free. Customers receive their orders in recycled brown paper ‘tied up’ with brown paper tape – a move that’s proved as popular with her customers as everything else Alice does.

Burwash Manor
New Road, Barton
CB23 7EY
Tel: 01223 778118


Run by long-term residents with a true passion for Cambridge and the independent scene, Indie Cambridge is the only organisation and website dedicated solely to supporting and promoting indie businesses in the city – and beyond. Their site features hundreds of traders and tradespeople, artists and makers, producers, venues and events – all of which play a part in the real life of the city and local area. Packed with valuable insider knowledge, it also features a list of indie businesses offering online shopping, click and collect and local delivery.   

Read the latest issue of The Indie magazine or click here for places where you can pick up a free copy. Alternatively, have it delivered direct to your door by joining IndieClub - just £12 for three issues a year, then sit back, relax and enjoy a most civilised read.



A celebration of the city’s best independent traders, venues and events

Indie Cambridge