Submission deadline approaches for Cambridge Venture Project proposals

MBA students sit around talking in a group

Do you need a market analysis around a new product, treatment or service? Are you looking to pivot into a different market segment or geography entirely? Do you have limited resources to look into these things? 

Cambridge Judge Business School is inviting proposals for its Cambridge Venture Project (CVP 2021) - and the final deadline for proposals (6 September) is fast approaching.

The Cambridge Venture Project is an ideal opportunity for your business to benefit from fresh, unbiased and objective market research evaluations from world-class MBA students.

Who should apply?

Your company should be a growing company and have at least four employees and a product, treatment or service for which you may want to:

  • investigate market opportunities for a new product, service or treatment

  • evaluate consumer behaviour and competitive forces in relation to these, using qualitative and quantitative analysis techniques

  • generate insights into potential strategies, opportunities for commercialisation and possible routes to market

  • pivot and enter a different market segment or geography.

Work often comes from companies outside of the Cambridge area, provided they are able to have regular contact with their CVP teams in Cambridge and are able to attend the final CVP presentation in person.

Who will be working for you?

Once your project is selected, you will be allocated a team of five MBA students. Judge Business School students are professionals with an average of seven years' work experience, from over 40 countries. The cohort represents a wide range of sectors and job functions, and all students have excellent business and academic references.

If you would like to see some examples of projects completed last year, their impact and feedback, please take a look at selected CVP case studies.

Project details

  • The CVP will run during the Michaelmas Term, from October to December 2021.

  • CVPs are supervised by Cambridge faculty.

  • As a client, you will be required to attend an hour-long final presentation between 6-10 December 2021.

  • Clients also own the IP of the findings.

  • Students have signed an NDA with CJBS and are not able to sign an NDA with clients.

No fee is charged other than project expenses.


Submission deadlines

  • Final deadline - 6 September 2021

Submit a proposal >

If you have questions about or trouble filling out the form, please get in touch.



Cambridge Judge Business School is in the business of transformation - of individuals, of organisations and society.

Cambridge Judge Business School, University of Cambridge