Adrenaline gets Punky!


Adrenaline Creative of Cambridge has been commissioned to create a stronger brand identity for fashion label, Punky Fish.

The Punky Fish brand has risen over the past year to become one of the UK's leading teenage fashion labels, with clothing stocked in major outlets throughout the UK.

The new look will be launched in October 2003,Adrenaline gets Punky! comprising of a new brochure shot on location around London, new point of sale materials, a vigorous advertising campaign in leading magazines, external hoardings and bus shelters.

'Adrenaline worked closely with Punky Fish's senior management team and retail staff to ensure that all the media reinforced the company's reputation for designing streetwear with real attitude', said Matt Rigby-Burr, Creative Director. He continued, 'We are all very pleased with the results - they create impact without losing the company's existing marque.'

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