Angie Moyes of fuz has designed the logo for Iceni Therapeutics, a new Cambridge spin-out company created to explore the commercial development of IP from the Gurdon Institute in Cambridge.
Angie Moyes designs logo for Iceni Therapeutics
The logo design for Iceni Therapeutics was commissioned by Professor Tony Kouzarides (FMedSci, FRS), Deputy Director of The Gurdon Institute.
The underlying technology involves modification of the activity of non-coding RNA by targeting RNA modifying enzymes with small molecules. This is an exciting new area of cancer biology relevant to oncology but potentially with broader application.
The design process
Angie says: "Tony was pretty clear what he wanted the logo to achieve, so I had a really good brief. We experimented with a few approaches, but this ticked all the boxes. It's a great logo, simply describing the modifying action of the molecule on RNA.
"It's really exciting for me to be involved with projects that have such a great potential to make a real difference for us all."
Graphic design isn't just adding the latest bells and whistles. Graphic design is about creating the right rapport between you and your audience. So we take time to understand both you and your business to get the right brief from you, in order to create an approach that resonates.