This all-day event was created by marketers for marketers, with the intention of inspiring the minds of aspiring professionals. Hosted by Neil Cooper, this year AMC featured speakers from a variety of companies such as Nokia, Ogilvy UK, Mobile Marketing Association (MMA) and many more.
Two members of the Brand Recruitment team, Managing Consultants Ursula Colman and David Atkin, attended this year’s conference. David explained how a key element of the topics discussed included why consumers behave and act the way that they do, as well as how marketing professionals are continually trying to monitor and understand these behaviours, then put actions in to place to attract consumers to their business.
Of course it is important to monitor such behaviours but it is also important to understand why customers choose these products and services. It is this key underlying element that marketers have to recognise in order to succeed in attracting their required audience. For example understanding why they may experience the need for certain products or services and why it may be better for them than any alternatives that are available.
Peter Waggett from IBM, the multinational technology and consulting corporation, discussed the issues associated with the practical and responsible use of Big Data and detailed future trends. Linking to the efforts of Julie Roberts from TMW, an agency that's part of Creston plc, in looking at, with the increasing amounts of data available, how we should plan, do, check and importantly act in 2013. David pointed out that ‘the psychology behind it was fascinating as so much depends not only on the product or service itself, but also on the type of consumer that is being targeted, where they are, at what time, in what frame of mind, what other products they have as a comparison, etc.’ This then suggests the importance of companies' target marketing for 2013 and the distinction this may show compared to consumers' attitudes last year or the year before and so forth.
David also felt that ‘it was interesting to hear about how technology continues to develop at a very fast rate and how consumer marketing needs to continually adapt and modernise in order to ensure that customers are being targeted effectively.’ For many marketers it is about constantly adapting services to fit the needs of the consumer, particularly this year, where more and more established companies are coming into the market, requiring companies to influence customer loyalty by offering real value, or at least a better service to keep the alliance with their customers.
Cambridge is a central location when it comes to up-and-coming technological market research. The Cambridge Science Park is the oldest in the UK and is a concentration of science and high-tech related companies. With this data fuelling new and expanding companies to develop, it leads to more marketing related jobs in a wide range of industries needed to build the success of these companies. With this increase, events and conferences, such as AMC, are becoming more popular and supplying important knowledge to aspiring marketers. To make sure you do not miss out please refer to the Another Marketing Conference website or visit the latest news section on Brand Recruitment’s website.
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