CBA Design & Marketing modernises Linton Village College’s image


Despite being graded as ‘outstanding’ in a recent Ofsted inspection, Linton Village College is a school that is determined to become even better. An extensive building programme began in 2007 (due for completion by 2011) that will provide the school with some of the most imaginatively designed education spaces and facilities in the county.

Now the school has turned its attention to modernising its identity and online presence.

To achieve this, the school engaged the services of CBA Design & Marketing to revamp the school identity and to develop a new website that could be managed in-house and was capable of providing a wealth of information to all stakeholders.

Linton Village College was originally built in 1937 in an Art Deco style and is now a listed building. The old logo was designed to reflect the architectural features of these buildings. The creative team at CBA took this theme and developed it further to produce a more contemporary identity that still retains the original Art Deco styling.

Mark Pentney from CBA said, “The graphical device we created is derived from decorative elements in the building and can be further interpreted as a stylised ‘L’, bookends or simply as an image of aspiration. When combined with a font that was designed in 1927 by German typographer Paul Renner, it is highly evocative of the era. The blue colour scheme is derived from the school uniform.”

The logo was designed to be easy to implement in a wide variety of media including clothing, printed literature and online usages.

College Principal, Caroline Derbyshire, said, “The new logo represents the exciting and dynamic direction that this school is taking. We are very pleased with the results and anticipate that it will be in use for many years to come!”

The new bespoke website ( is currently being built and is due to go online early in the new academic year.

To read more information, click here.

Creative design and marketing agency who specialise in the design and development of websites, corporate identities, literature for print, advertising, marketing strategies, exhibition graphics, packaging, new media presentation and eshots.

CBA Design and Marketing