Do people mean to be difficult?


Do people mean to be difficult? This was one of the questions posed by author and speaker Kate Atkin to young Cambridge professionals last week.

The event was part of JCI (Junior Chamber International) Cambridge’s latest networking and training programme for young professionals and the offices of Eversheds buzzed with discussions on the types of difficult people we all meet in our daily lives. The conclusion, though, was that although many people appear to be difficult they don’t mean to be – truly they don’t! They just operate on a different basis so need handling with care.

The evening kept a light-hearted tone, but as author and speaker Kate says “often this is a very emotive topic. The challenge was to keep it relevant while not going into individual situations.” Comments from those present indicate this was achieved with many realising that they need to understand where the “difficult person” is coming from, and avoid their own tunnel vision.

Jo Evans from Emerald Frog Marketing, a committee member with JCI Cambridge, said “The evening was a huge success with a 25% increase in membership with visitors signing up for membership of the JCI Cambridge business network on the night”. Her colleague Cheriee Chater commented, “By identifying what motivates different personality types I now have strategies to deal with the annoying ways of others and realise a “one size fits all” approach doesn’t work”.

Linking neatly on from this topic is next month’s event on 9th November at 6:30pm at Eversheds, Kett House, Station Rd, Cambridge JCI member Garin Rouch will be running a workshop on psychological effectiveness in the workplace. To sign up (first time visitors can attend for free) and learn more about business networking opportunities visit


Speaking and facilitating workshops on the impostor phenomenon / imposter syndrome, confidence and presentation skills. Both in-person and online.
For courses, workshops and coaching that help banish the imposter, build confidence, and ensure effective communication, contact Kate Atkin, inspirational speaker, facilitator and author.

Kate Atkin: Speaker (imposter syndrome) and Consultant