East of England drives electric and plug-in car growth



The East of England is among the UK’s leading regions for plug-in car uptake with 6,309 registered so far in 2017.

 New electric vehicle registration data shows that public appetite for plug-in vehicles continued to accelerate in the third quarter of 2017. Across the UK, a total of 12,932 plug-in models were registered between July and September, a rise of 36% on the same period in 2016 – and the East of England is driving the growth in uptake. In all, 6,309 plug-in cars have been registered in the region in 2017, making it one of the UK’s leading areas for the uptake of electric vehicles.

The best-ever quarterly figures follow a record September, with 7,794 plug-in models registered (27% up on September 2016). This was driven by the rapidly expanding variety of plug-in vehicles offered by manufacturers, their low running costs, and the continually-improving national charging infrastructure. With demand continuing to increase, this year’s registrations are expected to exceed the full-year total for 2016 by the end of October.

Poppy Welch, Head of Go Ultra Low,said:“It is great to see that the popularity of plug-in cars continues to grow at a record pace. To help even more UK motorists save money and cut their emissions, Go Ultra Low is launching a new media campaign that will help UK motorists find out what type of electric vehicle could be right for them. A host of real-world plug-in vehicle owner case studies and eight informative videos will demonstrate how plug-in vehicles could fit into motorists’ lives, even to those completely new to plug-in cars.”

Nationally, the popularity of pure electric cars continues to grow, with 2,097 new battery-only vehicles sold in September, up 37% on September 2016. Meanwhile, registrations of plug-in hybrids also increased, with 5,764 new vehicles finding homes, pushing the national total of plug-in cars on UK roads to more than 120,000, meaning EV sales now make up for 1.7% of new car registrations.

London leads the way for regional plug-in registrations, ahead of the East of England, which ranks second with 6,309 new plug-in vehicles registered so far in 2017. The West Midlands, South of England and Yorkshire complete the list of top five regions driving the uptake of plug-in vehicles in the UK.

Top five UK regions 2017 vs 2016 year-to-date registrations by volume

UK region

2017 year-to-date registrations

2016 year-to-date registrations






East of England




West Midlands




South of England








 The new Go Ultra Low media campaign launches this week with a new website, advertising, and social media campaign that aims to make it even easier for UK motorists to understand the benefits of electric vehicles. Visitors to www.goultralow.com can access a range of information about the very latest electric vehicle technology and learn more about the various plug-in cars on the market.

Go Ultra Low is set to launch a range of specially-developed interactive tools via its www.goulralow.com website. These will provide motorists with tailored information on a number of topics including how much they could save with an electric car, how easy it is to charge at home and how far a plug-in car can go on a single charge.

A collaborative campaign and the first of its kind, Go Ultra Low brings together a consortium of vehicle manufacturers, Government and the Society of Motor Manufacturers and Traders (SMMT). Find out more about pure electric and plug-in hybrid cars and vans at www.goultralow.com.  


About Go Ultra Low

The Go Ultra Low campaign aims to increase purchase consideration of electric vehicles by helping motorists understand the benefits, cost savings and capabilities of the wide range of plug-in and hydrogen-powered vehicles on the market. The campaign works to educate public and fleet audiences about these vehicles, addressing myths and highlighting benefits, including how they offer competitive practicality for private and business users.

GoUltraLow.com provides a one-stop shop for information about owning and running electric vehicles, the makes and models available, and the locations of the thousands of publicly-accessible chargepoints.
Twitter:              @GoUltraLow



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