Fleetstar rolls into Europe with WAR


24-01-2001

Rising star Fleetstar, one of Trafficmaster's key brands, prepares for its pan-European launch with the help of Ware Anthony Rust.

This dynamic fleet management system, which makes a very significant difference to the efficient and effective running of fleets, is being rolled out into European markets, including France, Italy and Netherlands.



WAR has already worked successfully to promote the brand through high profile B2B advertising and has now developed a beautifully produced brochure and case study literature to showcase the brand's ingenious use of satellite (GPS) and communications technology (GSM) for motoring navigation.



Fleetstar Marketing Manager, Michele Murphy, says, 'WAR understood our needs perfectly and the end result is a modern and sophisticated brochure which communicates the complexities of our business simply and effectively'.



The English language version of the brochure will be joined by French, German, Italian and Dutch editions, in preparation for a full-scale launch.



Contact: Anne Campbell 01223 566212

Email: anne.campbell@war-com.co.uk

 

Ware Anthony Rust (WAR) is a fully integrated agency, with seamless cross-discipline campaigns covering advertising, design, PR and DM, all online and off, along with single discipline activity for specific clients. The agency also has its own strategic planning function. WAR acquired specialist agency Chamberlain in 2007 and now offers services in B2C, B2B, healthcare, and environment and agriculture.

Ware Anthony Rust Ltd