How to achieve excellence in technology sales


Your company is achieving technology excellence, but your sales can be increased. Or you may want sales to grow more rapidly. A workshop in Cambridge on Thursday 13 December, aimed at leaders of technology companies selling B2B, focuses exclusively on achieving excellence in technology sales.

Taking place from 2.15 – 4.45pm at Milton Hall, Cambridge, this session, led by Sandler Training for Cambridge Network's Learning Collaboration, will cover common sales challenges that technology companies face, why they occur and what can be done from your leadership position to address them.

For example:

  •     Sales people can’t replicate the success of the founder, or the best sales person
  •     Sales messages focus too heavily on what the technology can do, not what problems it solves
  •     Not having a consistent way to leverage potential left in existing clients
  •     No repeatable sales process for effectively qualifying opportunities and prioritising
  •     Takes too long to close sales or sales stall at demo stage
  •     The Founder/CEO manages a sales function but hasn’t been in sales before
  •     Selling to enterprises, more complex to navigate, risk of wasting time on the wrong deals

This is an invitation-only event for CEOs and Managing Directors. If you would like to be invited, please inquire via the event page here or contact



Cambridge Network's Learning Collaboration

Cambridge Network's Learning Collaboration works on behalf of local employers to organise training and management development for their staff. Set up by the Network in conjunction with local HR Directors, our aim is to provide all Cambridge Network members and organisations with improved access to high quality, shared training courses at value-for-money prices.

Cambridge Network's Learning Collaboration directory information