A delegation of 15 marketing folk has exchanged bustling Kolkata for tranquil Madingley Hall, at least for a week. Executives from the JD Birla Institute Department of Management in India are attending the first five-day International Certificate Programme in Marketing, organised by Cambridge Marketing College.
Kolkata to Madingley for a week: Marketing College expands international reach
The course covers strategy, innovation and digital marketing, and the group is accompanied by Deepak Primanak, Head of AIDIAS Consulting Group, CMC’s Indian partner company.
The visit is hoped to be the start of a regular collaboration. CMC now teaches in countries including UAE, Egypt, Russia and South Africa as well as the EU.
JD Birla Institute is a private college affiliated to Jadavpur University and was originally a college for girls only.
Terry Nicklin, KeynotePR Ltd
Tel: 07923 540695
Cambridge Marketing College is the leading Marketing College in Europe offering professional Marketing and PR qualifications and courses.